Josh Buller

I founded Josh Buller Design Consultancy to help brands tell their stories through the art of bag and accessory design. With over two decades of experience, I’ve built a reputation for creating standout products that blend innovation, functionality, and brand identity. I work with each client to bring their unique vision to life, whether it’s launching a new line or refining an existing collection.

𝗕𝗿𝗮𝗻𝗱𝘀 𝗜’𝘃𝗲 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝗲𝗱 𝗪𝗶𝘁𝗵:
• 𝗦𝗮𝗺𝘀𝗼𝗻𝗶𝘁𝗲
• 𝗖𝗮𝗺𝗲𝗹𝗯𝗮𝗸
• 𝗛𝗮𝗿𝘁𝗺𝗮𝗻𝗻
• 𝗛𝗼𝗼𝗸 & 𝗔𝗹𝗯𝗲𝗿𝘁
• 𝗔𝗹𝗹𝗲𝗻 𝗘𝗱𝗺𝗼𝗻𝗱𝘀
• 𝗧𝗿𝗮𝘃𝗲𝗹𝗽𝗿𝗼
• 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻
• 𝗠𝗮𝗻𝗳𝗿𝗼𝘁𝘁𝗼
• 𝗦𝗽𝘆𝗱𝗲𝗿
• 𝗟𝗲𝘄𝗶𝘀 𝗡 𝗖𝗹𝗮𝗿𝗸
• 𝗕𝗮𝗴𝗦𝗺𝗮𝗿𝘁
• 𝗞𝗻𝗮𝗰𝗸

𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼:
• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗗𝗲𝘀𝗶𝗴𝗻 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽: I collaborate with brands to craft designs that speak their language, from concept sketches to final production.
• 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗗𝗲𝘀𝗶𝗴𝗻: Every product is an opportunity to tell a story. I help brands shape that narrative through thoughtful, well-executed design.
• 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗗𝗲𝘀𝗶𝗴𝗻 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀: Whether filling in the gaps for an understaffed design department or leading a full-scale collection launch, I adapt to meet your needs and goals.

As Design Director at Tumi, I led the creative direction for multiple high-impact collections, including T-Tech and the Ducati collaboration. My role involved guiding product design from concept to production, ensuring alignment with brand strategy and market positioning, and working across departments to bring innovative products to market.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻: Directed the vision for T-Tech, focusing on creating products that resonated with both existing and new customers by incorporating fresh design elements and innovative materials.
• 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Spearheaded the design for the Ducati partnership, merging Tumi’s luxury aesthetic with Ducati’s performance-driven style to develop a standout product line.
• 𝗖𝗿𝗼𝘀𝘀-𝗗𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Collaborated with marketing, sourcing, and development teams to ensure cohesive product launches that met Tumi’s quality standards and market needs.
• 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗢𝘃𝗲𝗿𝘀𝗶𝗴𝗵𝘁: Ensured design integrity from concept to final product, partnering with global vendors to maintain the highest standards in execution and material quality.

𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
• Launched innovative collections that strengthened Tumi’s market position and captured new customer segments.
• Drove the integration of advanced materials and cutting-edge designs that set new trends in the travel industry.
• Elevated brand perception through strategic design that blended aesthetics with functionality, driving both brand growth and customer engagement.

At Tumi, I focused on developing innovative products that balanced modern design with the brand’s reputation for quality and functionality. My work included leading the design of the Vapor collection and introducing new materials like Tegris to redefine Tumi’s offerings.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
• 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘀𝗶𝗴𝗻: Developed concepts, sketches, and technical specifications for market-leading collections like Vapor, pushing the boundaries of style and durability in travel gear.
• 𝗠𝗮𝘁𝗲𝗿𝗶𝗮𝗹 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: Played a pivotal role in integrating Tegris, enhancing Tumi’s product range with high-performance, lightweight materials that set new standards.
• 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗧𝗲𝗮𝗺𝘀: Worked closely with product managers and sourcing teams to ensure designs met both aesthetic goals and production capabilities.
• 𝗚𝗹𝗼𝗯𝗮𝗹 𝗩𝗲𝗻𝗱𝗼𝗿 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Partnered with international suppliers to communicate design intent and ensure excellence in production quality.

𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
• Contributed to the success of several iconic collections that expanded Tumi’s market reach and appeal.
• Successfully navigated complex design challenges, ensuring each product maintained Tumi’s standards of quality and innovation.
• Supported Tumi’s growth by developing versatile products that resonated with diverse customer bases, from business travelers to adventure seekers.