Kingsley Aarons

Taking the key insight of Reef’s new brand positioning, Starch was tasked with creating a disruptive experience at Surf Expo, targeted towards core surf industry customers, competitors, and media. Ultimately, the end goal was to get people talking about the new energy at Reef, and uniting the world as one beach. In order to do that, we decided to bring “the beach” to the consumers, in the form of a pretty awesome ball pit, complete with lifeguard towers, surfboards, beach chairs, and cabana inspired bar.

• Art Direction
• Graphic Design