Newport Beach, CA
Jun 2017 - Jan 2019 (1 year 7 months)
Managing and overseeing all brand design related projects and 2D designers, in collaboration with the creative director and 3D design team on ensuring the highest creative output. Contain a unique eye for design and have excellent skill set on creative thinking, as well as conceptualizing anything and all things brand design.
ROLES AND RESPONSIBILITIES:
• Manage a creative process that follows all clients brand guidelines and aesthetic throughout.
• Work/time management efficient.
• collaborate with CD on blue sky thinking and conceptualizing
• Review graphics, layouts and fonts before projects are shared with CD
• Finalize designs using image editing software
• Retouch images to improve quality both in print and digital formats
• Manage production designers with prepress process for print and digital files
• Follow deadlines to ensure timely publications
• Manage creative archival on produced projects
• Keep up-to-date with trends in graphic design techniques and software
Senior Marketing Art Director (Freelance)
Feb 2016 - Jun 2017 (1 year 4 months)
o Work with the team to develop the overarching global graphic direction / look and feel of the Billabong mens brand
o Go to Market creative deliverables
o Animated Gifs for Social Media
o Sales catalogs
o Marketing books
o Studio and location photo shooting
o Windows / POP design
Senior Graphic Designer
Foothill Ranch, CA
Mar 2011 - Dec 2015 (4 years 9 months)
o Designed & managed all printable tees including Men’s & Woman’s Inline Seasonal tees and Vault (off price collection). Worked closely with Merchandisers & Developers to ensure highest quality and accurate tech packs including several factory visits a year analyzing submitted art “strike offs”.
o Market research trend analysis consisting of global key account shopping, trend sites, social media, events, etc.
o Maintained seasonal looks that resonate with the Oakley customer to issuer sales growth YOY.
o Designed textile and surface graphics including boardshorts & lifestyle wovens.
o Designed trim and in store point of purchase.
o Managed 3 other graphic designers & several freelance designers.
Costa Mesa, CA
Nov 2004 - Jan 2011 (6 years 2 months)
o Owned, designed, and operated multi-million dollar children’s/men’s clothing company.
o Designed full collection of contemporary sportswear for kids and adults.
o Photographed and Designed all marketing materials including ads, POP, web, packaging, etc.
o Managed production from all vendors.
o Managed over 15 employees, reps & showrooms nation wide.
Huntington Beach, CA
Jul 2002 - Jan 2004 (1 year 6 months)
< Designed and develop top selling knits and tees.
< Designed and layout of catalogues, look books, ads, POP, and packaging.
Marketing Art Director
Jun 1997 - Aug 2001 (4 years 2 months)
o Created and produced the brand’s visual image and look for both men’s and girl’s apparel through graphic design and photography.
o Developed visual campaigns for use in core and mainstream advertising.
o Produced in-store, special events, product and marketing materials.
o Created high impact graphic images that was visually stimulating and effective in promoting the brand’s lifestyle and product.
o Designed and managed all snowboard and wakeboard graphics.
World Oceans Media/ Wave Action Magazine
San Clemente, CA
Jan 1996 - Jun 1997 (1 year 5 months)
< Graphic design and layout for Wave Action Magazine
< Complete magazine design and layout