Sr. Art Director / Graphic Designer

Kingsley Aarons

Costa Mesa, CA

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About

Extensive experience and a record of innovation provide excellent qualifications in Design that resonates with customers. A progressive designer with a broad scope of styles and responsibilities that increase sales and profits. Proven management talent and a strong work ethic with the ability to lead, train and motivate all levels of staff.

EXPERIENCED QUALIFICATIONS:

o Art Direction, Ad campaigns - from concept, to digital design and production

o Graphic design - Tee graphics, Boardshort graphics, woven patterns, Ad campaigns, logos, brochures, posters, media kits, P.O.P. snow/sk8/wakeboard graphics, etc..

o Clothing Design - Wovens, Knits, Tees, Pants, Denim, Jackets, Accessories.

o Digital Social Media Marketing

o Photography- Lifestyle and Creative.

o Manual & electronic Illustration / Fine art painting.

o Proficient in Adobe Photoshop, Illustrator, InDesign, PowerPoint, Word, Xcell, etc.

https://www.instagram.com/kingsley360

https://www.instagram.com/kingsleyclothing/

https://www.facebook.com/KINGSLEY-CLOTHING-42529614952/
Education
- Bachlers Art / Graphic Design
  
  Fullerton College
  
  1994 - 1996
Experience
- Visual Design Manager
  
  OAKLEY
  
  Lake Forest, CA
  
  Jul 2019 - Present (7 years)
  
  Product Design emphasis on color, material, finish, and graphics.
- ART DIRECTOR
  
  STARCH CREATIVE
  
  Newport Beach, CA
  
  Jun 2017 - Jan 2019 (1 year 7 months)
  
  Managing and overseeing all brand design related projects and 2D designers, in collaboration with the creative director and 3D design team on ensuring the highest creative output. Contain a unique eye for design and have excellent skill set on creative thinking, as well as conceptualizing anything and all things brand design.
  
  ROLES AND RESPONSIBILITIES:
  • Manage a creative process that follows all clients brand guidelines and aesthetic throughout.
  • Work/time management efficient.
  • collaborate with CD on blue sky thinking and conceptualizing
  • Review graphics, layouts and fonts before projects are shared with CD
  • Finalize designs using image editing software
  • Retouch images to improve quality both in print and digital formats
  • Manage production designers with prepress process for print and digital files
  • Follow deadlines to ensure timely publications
  • Manage creative archival on produced projects
  • Keep up-to-date with trends in graphic design techniques and software
- Senior Marketing Art Director (Freelance)
  
  BILLABONG
  
  Irvine, CA
  
  Feb 2016 - Jun 2017 (1 year 4 months)
  
  o Work with the team to develop the overarching global graphic direction / look and feel of the Billabong mens brand
  o Go to Market creative deliverables
  o Animated Gifs for Social Media
  o Sales catalogs
  o Marketing books
  o Studio and location photo shooting
  o Windows / POP design
- Senior Graphic Designer
  
  OAKLEY
  
  Foothill Ranch, CA
  
  Mar 2011 - Dec 2015 (4 years 9 months)
  
  Responsibilities:
  o Designed & managed all printable tees including Men’s & Woman’s Inline Seasonal tees and Vault (off price collection). Worked closely with Merchandisers & Developers to ensure highest quality and accurate tech packs including several factory visits a year analyzing submitted art “strike offs”.
  o Market research trend analysis consisting of global key account shopping, trend sites, social media, events, etc.
  o Maintained seasonal looks that resonate with the Oakley customer to issuer sales growth YOY.
  o Designed textile and surface graphics including boardshorts & lifestyle wovens.
  o Designed trim and in store point of purchase.
  o Managed 3 other graphic designers & several freelance designers.
- Founder/Designer
  
  Kingsley Clothing
  
  Costa Mesa, CA
  
  Nov 2004 - Jan 2011 (6 years 2 months)
  
  o Owned, designed, and operated multi-million dollar children’s/men’s clothing company.
  o Designed full collection of contemporary sportswear for kids and adults.
  o Photographed and Designed all marketing materials including ads, POP, web, packaging, etc.
  o Managed production from all vendors.
  o Managed over 15 employees, reps & showrooms nation wide.
- Designer
  
  Howe Denim
  
  Huntington Beach, CA
  
  Jul 2002 - Jan 2004 (1 year 6 months)
  
  < Designed and develop top selling knits and tees.
  < Designed and layout of catalogues, look books, ads, POP, and packaging.
- Marketing Art Director
  
  Rusty
  
  Irvine, CA
  
  Jun 1997 - Aug 2001 (4 years 2 months)
  
  o Created and produced the brand’s visual image and look for both men’s and girl’s apparel through graphic design and photography.
  o Developed visual campaigns for use in core and mainstream advertising.
  o Produced in-store, special events, product and marketing materials.
  o Created high impact graphic images that was visually stimulating and effective in promoting the brand’s lifestyle and product.
  o Designed and managed all snowboard and wakeboard graphics.
- Art Director
  
  World Oceans Media/ Wave Action Magazine
  
  San Clemente, CA
  
  Jan 1996 - Jun 1997 (1 year 5 months)
  
  < Graphic design and layout for Wave Action Magazine
  < Complete magazine design and layout
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@Kingsley360, member since 2015
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