Lisalynne Quinn, Head of Marketing at Red Capital Group in Dallas, TX

About

HEAD OF MARKETING | DIRECTOR

Marketing Strategy, Planning & Execution in Technology, Telecom and Financial/Tax Industries, Commercial Lending.

Accomplished Director with 20+ years of experience as a top performer with a demonstrated record managing complex, global programs. Success in developing and executing strategic digital and integrated marketing initiatives using content assets tailored across platforms and segmented by audience interest and media format. Experienced in: Technology/Software, Tax, Telecom, Semiconductor, Industrial Gases, Financial and Commercial Lending.

Accomplishments

- Rebranded Red Capital Group - including new logo, collateral, and tradeshow messaging.

- Redesigned Red Capital Group Website to improve SEO and usability.

- Managed redesign of internal website/ employee portal

- Developed revenue generating training program that significantly increased web traffic, improved thought leadership and provided 2% of annual revenue.

- Created a Tax Forum to educate tax professionals on changing tax regulations resulting in additional unplanned revenue.

- Implemented online training payment/registration process increasing productivity and reduced administrative workload by 70%.

- Created a blog that had over 37,000 views in 5 months and generates an average of 10% traffic to the website.

- Increased global media exposure by 500% over previous years at Praxair by developing key relationships with editors of leading industry publications and authoring technical and business articles.

- Reduced trade show costs 20% by developing a global trade show program.

Specialties:

•Marketing Strategy & Management

•Content Marketing

•Internal Communications

•Direct Mail and Advertising Campaigns

•Sales Enablement and Lead Generation

•Product Marketing

•Field | Regional Marketing

•Event Management

•Public Relations

Education

Bachelor of Science Marketing Communications

Western Michigan University
Bachelor of Science Marketing Communications

Western Michigan University

Experience

HEAD OF MARKETING

RED CAPITAL GROUP

DALLAS, TX

COMMERCIAL MORTGAGE LENDER TO THE MULTIFAMILY, WORKFORCE, AFFORDABLE AND SENIORS HOUSING AND HEALTHCARE INDUSTRIES.

Awards

Lead marketing team to execute integrated marketing strategy. Effectively collaborate with internal teams to determine the organizational marketing roadmap. Develop and manage marketing budget KPIs and performance reporting. Select all marketing systems and technology

Branding: Develop brand strategy for commercial real estate lender to promote brand and advance the firm's growth

Lead Generation: Manage marketing leads to improve the loan originations experience increase brand awareness customer loyalty and drive proﬁtability

Customer-Centric Strategy: Develop customer-centric marketing programs to increase customer satisfaction foster brand loyalty and create customer advocates

Digital Strategy: Create digital strategy that improves web design user experience drives engagement and generates leads

Corporate Events management: Plan corporate/industry events sponsorships and speaking engagements

Sales Collateral development: Manage all aspects of customized sales collateral program presentations trade show exhibits and promotional items to support branding objectives

Internal and Community Communications: Manage company intranet (SharePoint) community relations and recruiting/outreach communications strategy

Track campaign effectiveness and adjust strategies accordingly

MARKETING MANAGER

2005-02-01 - 2013-10-01 - Thomson Reuters Dallas TX

Software and technology provider to accounting firms corporations financial institutions governments and law firms

Thought leader responsible for corporate tax marketing strategy

Developed regulatory training program that dramatically increased revenue web traﬃc and lead generation

Managed award-winning social media strategy SEO programs web messaging email campaigns online advertising and blogs

Leveraged content experts and media channels to drive digital relevance and actively nurture customers from marketing qualified leads (MQL) to sales qualified leads (SQL). ( Salesforce Qualtrics Marketo)

Produced inﬂuential content for company blog whitepapers and digital assets to achieve market authority.EDUCATION

Industries

Skills

Elsewhere on the Web

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On Coroflot

@LLQuinn, member since 2013

Following 1
Followers 7

Lisalynne Quinn

Brand Design Lead

Associate Industrial Designer