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Digital Marketing Manager / Director
Leticia Baltayan
San Bernardino, CA
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About
Utilizing data to grow or improve marketing initiatives has been prominent throughout my senior career. I have managed projects from concept to completion and always strive to deliver highly creative solutions. Understanding the target audience and creating segmented content is a result of analyzing data, strategic planning, and execution.
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Education
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A.S Computer Graphics and PhotographyMt. San Antonio College2003 - 2008
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Experience
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Marketing DirectorConsultantMay 2022 - Present (4 years 1 month)
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Email Marketing Manager - ContractiMarket SolutionsFeb 2022 - May 2022 (3 months)
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Digital Marketing ManagerEastvale, CAApr 2019 - Feb 2022 (2 years 10 months)Lead and oversee Westinghouse marketing initiatives. Ensure consistency and evolution of branded digital collateral and programs. Communicate with third party partners and other departments to implement digital and online marketing programs for the Westinghouse TV brand and JEEO Smart Home Brand.
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Senior Design ManagerOntario, CAMar 2016 - Apr 2019 (3 years 1 month)Optimize/generate/lead marketing strategy for online promotions. Oversee design and branding of multiple vendors content across multiple sites. Lead email marketing strategy (plan, design, execute, track/analyze data). Provide creative direction to team of designers. Identify KPI's and increase conversion rates for main e-commerce websites. Collaborate with cross functional teams to ensure cohesive branding and communications on multiple channels.
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Website ManagerChino, CAFeb 2015 - Feb 2016 (1 year)• Led Web Design marketing efforts for main website & Yoshimura Suzuki Race Team
• Uploaded and improved product data
• Supported sales department, created marketing materials as well as presentations
• Assisted Director with communications for international and domestic distribution partners
• Researched & implemented new marketing strategies that would strengthen company presence and communication with consumers about our products and services. -
Senior Graphic DesignerUniversal Surveillance SystemsRancho Cucamonga, CAJun 2013 - Feb 2015 (1 year 8 months)• Catalog/Product Cut Sheets
• Product photography
• Web Design/UX
• Brand awareness and B2B campaign building
• Trade show/Booth design
• Non-Profit Marketing Collateral
• Proposals & Sales Power Point Presentations
• Social & LinkedIn Blogging -
Contracted: Senior Graphic DesignerBaby TrendOntario, CAJan 2013 - Jun 2013 (5 months)Re-brand all packaging for vendors such as Target, Babies R Us and Walmart.
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Graphic Designer & PhotographerPilot AutomotiveCity of Industry, CAJul 2009 - Jun 2012 (2 years 11 months)• Packaging/ POP Displays
• Magazine Advertisements
• Product Photography: E-commerce & Lifestyle
• Data Management
• Web Design/UX
• Tradeshows
• Assited with Innovative ways to promoted brand awereness
• Collaborated with the creative director to provide a unique and
innovative customer website experience, managing the process from concept through
execution to implementation. -
Graphic Designer & PhotographerRecom GroupSan Dimas, CAMar 2007 - Jul 2009 (2 years 4 months)• Catalog/Product Sheets
• Interactive Design/POP Signage
• Branding
• Product photography
• Web Design/UX -
Graphic DesignerWCDIAnaheim, CANov 2005 - Jan 2006 (2 months)Graphic Designer, Customer Service, Clerical
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Graphic Design Paid InternshipAmazon GraphicsIrwindale, CAJul 2005 - Oct 2005 (3 months)Designed a variety of marketing collateral for clients.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@LeticiaBaltayan, member since 2012
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Following 20
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Followers 13
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