Maryanne Elder
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About
Over the past 9 years, I’ve built my career on one simple principle: Work smarter to see outside the box. I’m the person who looks not how to change a product, but finds a way to change the perspective on the things around me. It’s what’s earned me to my current role as a Specialist at Lowe’s Home Improvement. As a 2018 Graduate of Full Sail University with a Master’s Degree in Public Relations and Thiel College in May 2015 with a degree in Media Communications allowed me to build fundamental experiences in brand promotion, market trend research, journalism, public speaking, photography, and design tools for marketing purposes.
During my current role at Lowe’s Home Improvement as a Specialist, I found myself taking lead in being responsible for all aspects of my customers experience. I developed graphics, sales flyers, event flyers, motivational sale pitch images, etc. I constantly am looking outside the box to perceive what the consumer is interpreting. This role has provided me significant insight into the mindset of a consumer. As a result, I made it to the million dollar status in 2020 within 6 months of being in the position. This also produced 7 customer service awards which all stem from providing these extra details to enhance the customers experience.
In addition to product design work, I have also expanded offering smaller businesses branding packages to expand my portfolio. If your a small business looking for a creative to help please DM me ! I would love to help you see outside the box as well! -
Education
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Master of Arts Public RelationsFull Sail University2018
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Bachelor of Arts Media CommunicationsThiel College2015
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Experience
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�Public Relations ManagerComprehensive PR Campaign for Capstone Client
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Private CompanyContinually maintained and improved the company's reputation and positive image. Worked effectively in a heavily cross-functional, fast paced environment. Led concept development and organized sales and operations resources. Cultivated positive relationships with the community through public relations campaigns. Wrote creative and engaging briefs for social media influencers. Produced engaging online marketing campaigns. Promoted brand awareness through SEO optimization and attractive web design. Managed all media, press and public relations issues. Conferred with production, graphic design and web-design personnel to coordinate production of corporate communications materials. Designed web and other content, including monthly newsletters and promotional calendars. Completed strategic competitive analysis by assessing strengths and weaknesses of competitors. Compiled comprehensive lists describing product and service offerings. Defined project and company vision, strategies and tactics. Managed new product and content releases.
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InternshipsThiel CollegeGreenville, PA
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Student Life?PhotographerSelect and assemble equipment and required background properties, according to subjects, materials, and conditions. Developed visual aids and charts for use in lectures or to present evidence. Determine desired image and picture composition, selecting and adjusting subjects, equipment, and lighting to achieve desired effects.
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�Content WriterKnock-your-socks-off CampaignDelivered high-quality written content that was insightful, informative and entertaining while meeting tight deadlines. Used and organized and efficient approach to manage different deadlines. Performed in-depth research into topics to write clear and accurate copy. Gathered information and video material required as well as created high-impact scripts for review and approval by editors. Wrote, produced and cut concepts and spots for show launches, current shows and advertiser-sponsored campaigns. Combined video, audio and graphics to effectively convey each story. Captured visual content and edited general assignment stories for multiple platforms.
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Lead Sales AssociateDollar GeneralWarren, PAResponsibility for setting the example of an "ideal" retail store Sales Associate, assisting the store management team with store operations, interacting with customers to problem solve issues, assisting in the sales process, ensuring an outstanding customer experience.
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Shift SupervisorSheetzWarren, PAResponsible for assisting the store manager in maintaining a positive environment, which provides fast, efficient, and friendly whilst ensuring Total Quality Experience for both our customers and team members.
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Flooring SpecialistLowe'sWarren, PAServed as an expert, explaining the specification and features of product or services to existing or potential customers, with the goal of closing sales. Within six months of being a sales specialist, obtained "million-dollar status." Provided exceptional consultative services to customers with focus set on making sure their needs are met before leaving the store. Maintained visual aspect for credit events, open houses, PSE program, departmental areas signage. Also, responsible for responding to customer inquiries throughout their shopping experience including promoting customer loyalty plans and/or extended protection/replacement plans where appropriate. Includes generating leads, conducting sales activities, building relationships with customers, keeping shelves stocked and correctly displayed, and coordinating successful completion of projects and orders.
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Awards
Haller Enterprise Student Recipient 2 years
Charles & Louisa Hirtzel Schimmelfeng Scholarship Recipient 4 years
Thiel College Merit Award
Thiel College Band Award
National Engaged Leadership Award -
Affiliations
Thiel College Photography Club
(Founder, President, Treasure, SGA)
Alpha Psi Omega
Thiel Player ( Photographer)
Pedas Fellow
Marching Band
Concert Band
National Society of Leadership and Success
National Society of Leadership and Success Career Liaison
Thiel Career Advisory Team -
Skills
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Elsewhere on the Web
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On Coroflot@MARYANNEELDER, member since 2014
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