Feb 2011 - Present (10 years 9 months)
CREATIVE + BRAND + PRODUCT INNOVATION
° Owner of Design and Creative Agency , defining visual brand identity for iconic and emerging brands
° Lead fresh and original brand and product initiatives for CEO’s in consumer goods, fashion and technology
° Lead creative, marketing and business development with designers and writers in 14 countries
° Help clients grow to their full potential through catalog, social media, digital and print
° Employ deep understanding of customer experience to create engagement, affiliation and brand loyalty
° Recognized as one of America’s “Most Promising Start-Ups” infusing technology and fashion, by Keiretsu Forum
Dick’s Sporting Goods, JoyLab, Target, Garnet Hill, Amabilis 63, The Assembly, MIT, Coldwater Creek, C2AOS Fitness, Slazenger Golf, Walter Hagen Golf
Identity and Brand Collateral Presentation Design Visual Storytelling
Photoshoot Art Direction Color & Trend
New Business Development
Catalog, Print, Digital Design
Head of Design , Apparel, Graphics and Accessories
Sep 2007 - Feb 2011 (3 years 5 months)
° Created the new look for Reebok Women’s, which enhanced brand recognition by 32% worldwide.
° Led a diverse global team of 50 apparel and graphic designers; mentored teams in Europe and Asia.
° Experienced five consecutive quarters of exponential growth through innovation in key categories.
° Aided in Reebok sales increase by +28% in North America and +6% worldwide for FY2010.
Sr. Design Director, Sport and Lifestyle Apparel, Reebok
Apr 2006 - Sep 2007 (1 year 5 months)
° Led product innovation and managed global product and graphics teams
° Created high-performing team with clear succession plan and role clarity
° Cross functional excellence in materials, manufacturing, global operations and trends
° Increase product excellence and maximize efficiencies, while reducing margins and costs
Design Director, Nike Sportswear (SRT)
2003 - 2006 (3 years)
° Brand-builder for Nike’s largest retail accounts, creating strategic market differentiation for Mens, Womens and Youth
° Created the product direction and market strategy for premier outdoor, sport and lifestyle brands
° Identified untapped market share through user/athlete interviews, emerging trends and consumer needs
° Drove innovation to ensure Nike had “best in class” products
Design Manager, Men's Apparel
Jan 2003 - Apr 2004 (1 year 3 months)
° Helped reposition Men’s apparel by creating a design aesthetic which celebrated the brands iconic heritage.
° Managed staff of Designers and Colorists on $460 million apparel collection.
° Designed apparel, prints, and yarn dyes for all men’s collections.
Senior Designer, Men's and Women's Apparel
Apr 1998 - Jan 2003 (4 years 9 months)
° Designed men's and women's wovens, knits and sweaters
° Led product design, print design and development with focus on key trends and brand heritage
° Supervised sourcing and development trips in Portugal, Hong Kong, and Latin America
Designer, Women's Better Sportswear
May Merchandising Company
St. Louis, MO
Mar 1997 - Apr 1998 (1 year 1 month)
° Helped to grow top tier collection to a $50mm brand
° Designed women's better sportswear and lifestyle apparel that sat with DKNY, Theory and Lauren
New York, NY
Feb 1995 - May 1997 (2 years 3 months)
° Designed Men’s Tennis, Golf, and Casual Apparel
° Concept engineer for Outerwear and Ski Collection
° Print, pattern, hangtag and illustration design
Broadway, Theatre & Film
Jun 1990 - Mar 1997 (6 years 9 months)