Michele Slobin Apprille

CREATIVE + BRAND + PRODUCT INNOVATION
° Owner of Design and Creative Agency , defining visual brand identity for iconic and emerging brands
° Lead fresh and original brand and product initiatives for CEO’s in consumer goods, fashion and technology

° Lead creative, marketing and business development with designers and writers in 14 countries
° Help clients grow to their full potential through catalog, social media, digital and print
° Employ deep understanding of customer experience to create engagement, affiliation and brand loyalty
° Recognized as one of America’s “Most Promising Start-Ups” infusing technology and fashion, by Keiretsu Forum
Clients Include:
Dick’s Sporting Goods, JoyLab, Target, Garnet Hill, Amabilis 63, The Assembly, MIT, Coldwater Creek, C2AOS Fitness, Slazenger Golf, Walter Hagen Golf

Daily Immersion:
Identity and Brand Collateral Presentation Design Visual Storytelling
Photoshoot Art Direction Color & Trend
User Experience
New Business Development
Cultural Anthropology
Style Guides
Brand Strategy
Catalog, Print, Digital Design

° Created the new look for Reebok Women’s, which enhanced brand recognition by 32% worldwide.
° Led a diverse global team of 50 apparel and graphic designers; mentored teams in Europe and Asia.
° Experienced five consecutive quarters of exponential growth through innovation in key categories.
° Aided in Reebok sales increase by +28% in North America and +6% worldwide for FY2010.

° Led product innovation and managed global product and graphics teams
° Created high-performing team with clear succession plan and role clarity
° Cross functional excellence in materials, manufacturing, global operations and trends
° Increase product excellence and maximize efficiencies, while reducing margins and costs

° Brand-builder for Nike’s largest retail accounts, creating strategic market differentiation for Mens, Womens and Youth
° Created the product direction and market strategy for premier outdoor, sport and lifestyle brands
° Identified untapped market share through user/athlete interviews, emerging trends and consumer needs
° Drove innovation to ensure Nike had “best in class” products

° Helped reposition Men’s apparel by creating a design aesthetic which celebrated the brands iconic heritage.
° Managed staff of Designers and Colorists on $460 million apparel collection.
° Designed apparel, prints, and yarn dyes for all men’s collections.

° Designed men's and women's wovens, knits and sweaters
° Led product design, print design and development with focus on key trends and brand heritage
° Supervised sourcing and development trips in Portugal, Hong Kong, and Latin America

° Helped to grow top tier collection to a $50mm brand
° Designed women's better sportswear and lifestyle apparel that sat with DKNY, Theory and Lauren

° Designed Men’s Tennis, Golf, and Casual Apparel
° Concept engineer for Outerwear and Ski Collection
° Print, pattern, hangtag and illustration design