Senior Graphic Designer / Illustrator
Oct 2014 - Present (6 years 7 months)
Job duties: Lead designer for global packaging and line looks. Internal and external creative management. Visual leadership for packaging, advertising, merchandising, POP, national & international content. Global character development and direction.
Illustrator / Graphic Designer
2003 - 2014 (11 years)
Job duties: Package and line look execution and direction. Global content development. Instruction sheet/technical illustration. Advertising copy and visuals. Color management. Product design support. In-licensing packaging and content (Nickelodeon, Disney, WB, Marvel, etc.). Toy and game conceptualization. Creative direction for 2D and 3D exhibits for the Crayola Experience national attractions. Internal company creative initiatives.
Binney & Smith
Nov 2001 - Jan 2003 (1 year 2 months)
Job duties: Creating online and offline coloring and activity pages both educational and entertaining. Updating imagery and information on Crayola.com. Partnership marketing. Game design, illustration, and music composition. Minor copy editing. Package content and design support.