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Senior Communications Specialist

Megan Garard

Orlando, FL
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  • About
  • About

    As a free-spirited individual who studied journalism and became a copywriter, I bring a unique mixture of creativity and polished copy to the table. Wordplay is my favorite game and precise prose is my creed. I believe our reality is made of words. Once there is a word for it and a way to describe it — whatever it may be — it is born into existence within our mind and within our culture.

    Creating realities, painting pictures and commanding action with words is a privilege, and it’s how I generate my energy. But words on their own aren’t as powerful as those paired with the right images in the right way. I’m invigorated by working collaboratively with graphic designers to make a page come to life, something that is truly possible when the copy and the creative sing together in harmony. Sometimes it takes just a simple-yet-witty phrase while other times only a feature will fit the bill.

    Let’s meet. Let’s talk about copy. Let’s discuss the symbiotic relationship with words and pictures. And I’ll tell you how I’ll show up every day with a passion for breathing life into your products, wowing your clients and creating mind candy you can’t help but gobble up.

  • Education
    • Bachelor of Science Journalism
      University of Central Florida
      2009
    • Associate of Arts Political Science
      Valencia Community College
      2005
  • Experience
    • Sr. Communications Specialt
      ADP
      Maitland, FL
      Apr 2019 - Present (7 years 2 months)
      • Manage all global internal and external communications for Enterprise Learning, ADP’s functional learning and performance division.
      • Interpret, disseminate, and reinforce fiscal year strategy — incorporating change management techniques — to all Enterprise Learning associates.
      • Design executive presentation decks, including the quarterly global town hall.
      • Author thought leadership articles regarding NextGen learning strategies that include machine learning, automation, in-product coaching, and augmented reality.
      • Edit video, graphics and text for executive communications.
      • Manage and implement industry awards and public speaking strategy, partnering with PR and legal on approvals.
    • Content Marketing Specialist
      FAIRWINDS Credit Union
      Orlando, United States
      * Craft, plan and execute content marketing initiatives, including SEO-focused web content, blogs, campaign assets, print copy, marketing brochures, sales presentations, videos scripts and infographics for both consumer and B2B audiences. * Manage and grow social media channels by encouraging engagement with existing members and new members. * Ensure content strategically and authentically aligns with marketing goals and brand. * Develop, implement, and maintain the editorial calendar for online educational content, monthly member savings email and crewmember communications. * Conduct research and interviews to create educational content that is both compelling and evergreen. * Manage a quarterly audit of website content and FAQs, while working with the web developers to optimize the site's appearance and navigation. * Lead the communication and marketing efforts of new product releases on all channels, both online and in print. * Partner with other business units to successfully prepare crewmembers and members for the implementation of new products and major updates to member benefits.
    • Marketing Associate
      UDR Inc.
      Orlando, United States
      * Created marketing materials for use on multiple Web channels to drive leads. * Showed and leased apartment units. * Managed correspondence with residents in regard to renewals, late rent payments, noise complaints and all other lease compliance matters. * Resolved complex conflicts among residents. * Created and maintained resident files.
    • Plan
      Compose features on travel destinations and experiences for consumer-facing magazines and online newsletters., write and edit the Sales Quarterly Update that is distributed to sales associates in the field. * Write email marketing campaigns to drive bookings, retention and engagement - many pieces yielded record click-through, open and registration rates * Create consumer-facing product guides and brochures for print and Web for nationally recognized brands such as Margaritaville Vacation Club, CLUB WYNDHAM and Wyndham Rewards. * Create and maintain five resort directories spanning more than 250 products. * Develop communication plans for all campaigns and projects. * Manage resort Web content and owner communications for more than 200 resorts across three brands. * Unite with design team, business partners and legal to create consumer-, owner-, and associate-facing campaigns using multiple channels including email, signage, direct mail, social media, magazine ads, on-hold messaging and outbound call campaigns. * Compose and distribute business impact messaging to contact center associates. * Maintain and create entries for the SharePoint knowledge bank used by contact center associates. * Redesign, manage and write the associate newsletters the "Weekly Buzz" and "What's Gowin' On, " doubling its readership. * Manage the deployment of more than 30 new resorts on the websites for CLUB WYNDHAM, WorldMark by Wyndham and Shell Vacations Club by partnering with multiple business units.
    • Associate Producer
      Wyndham Vacation Ownership
      Orlando, United States
    • Content Specialist, Owner Services
      Brand Marketing
    • Owner Services
      Content and Club Education Specialist
  • Awards

    Led application process to win industry awards for APD’s learning team, including two Chief Learning Officer® Learning Elite awards, two Brandon Hall Excellence in HCM Awards, and one Training magazine Emerging Training Leaders award.

    Selected for the 2012 Wyndham Vacation Ownership Leadership Bench

    Earned six Count on Me! Awards

    Awarded the UDR

    Walk of Fame Oscar Award for outstanding customer service

    Presidents and Deans Honors List at UCF and Valencia CC

  • Industries
    • Services
  • Skills
    • Account Management
    • Branding & Corporate Identity
    • Content Management
    • Content Strategy
    • Copywriting & Editing
    • Infographics
    • Photoshop
    • Project Management
  • Elsewhere on the Web
    • n
  • On Coroflot
    @MeganGarard, member since 2016
    • Following 1
    • Followers 3
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