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Director of Marketing and Advertising
Phoenix, AZ
Dec 2022 - Present (1 year 4 months)
• Direct marketing operations, including SEO management, social media strategy, and website optimization to enhance online presence and user engagement.
• Implement digital marketing initiatives, overseeing content creation, email campaigns, and PPC strategies to drive sales growth and support business development.
• Coordinate marketing support for an extensive network of over 80 dealerships, ensuring consistent branding and promotion of trailer products.
• Generate substantial revenue through marketing efforts, contributing to over $100,000 in retail sales and $750,000 to $1.5 million in monthly dealership sales.
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Digital Marketing Manager
Phoenix, AZ
Apr 2022 - Dec 2022 (8 months)
• Managed comprehensive digital marketing strategies, including SEO optimization, website content development, and design for company and affiliate web presences.
• Directed budgeting for marketing materials and brand initiatives, ensuring alignment with company objectives and efficient resource allocation.
• Executed targeted advertising campaigns across multiple platforms, including PPC, display ads, and social media channels, while overseeing customer review management on various platforms.
• Analyzed business development metrics, including inbound calls, quote submissions, and form completions, to inform and refine marketing strategies.
• Streamlined marketing efforts to increase sales by 35%.
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Marketing Director/Creative Director
Dec 2019 - Apr 2022 (2 years 4 months)
• Developed and executed comprehensive marketing strategies, including B2C email campaigns and
e-commerce website management, utilizing platforms such as MailChimp, ACT!, SearchFit, Shopify, Amazon storefronts, and ConstantContact.
• Led the design and photography for new product introductions, ensuring high-quality visual representation across multiple channels.
• Analyzed sales metrics using Google Analytics to inform and optimize marketing efforts, collaborating closely with sales teams and executive leadership to align with business objectives.
• Oversaw social media marketing initiatives on Twitter and Facebook, maintaining consistent brand presence and customer engagement, while managing a team of three during challenging market conditions.
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Logistics Manager
Amazon
Jul 2017 - Dec 2019 (2 years 5 months)
• Developed and executed integrated marketing campaigns, including digital content creation, email marketing, and product packaging design, leading to enhanced digital engagement and customer acquisition.
• Analyzed and reported on key performance indicators using Google Ad Suite and CRM platforms, driving data-driven marketing strategies to optimize sales growth and ROI.
• Managed creative direction for new product launches, ensuring compliance with medical marijuana regulations and contributing to the expansion of the brand presence across five East Coast locations.
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Senior Graphics Designer/Marketing Director
Phoenix, AZ
Mar 2016 - Jul 2019 (3 years 4 months)
• Complete advertising conception and execution of related magazine, email campaigns, product packaging and digital element creation for social media for Facebook and Instagram accounts. Including video and GIF animated elements. A/B target audience testing.
• Creation of and web design elements in Wordpress and responsive editing for tablet and smartphones.
• Google Ad Suite; AdWords, KPI Analytics, dedicated CRM database, some Sharepoint project workflow experience. SMM and some paid campaigns, currently implementing a new SAP into our organization.
• Design and manage all creative aspects in the Licensed Medical Marijuana company corporate offices on all new products produced in conjunction with CEO sales requests. Working with $20,000 month budgeting for all advertising and marketing ventures.
• Digital photography and color image correction for products promoted.
• Hirings and Firings and performance evals with support staff.
• Meet all advertising medical marijuana compliances and incorporate best practices. Additional work now broading to 5 locations on east coast.
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Department Supervisor/Marketing, Design and Prepress
Arizona Lithographers
Phoenix, AZ
Nov 2014 - Jul 2016 (1 year 8 months)
• Supervised a team in executing prepress operations, ensuring the efficient use of Adobe Creative Suite and Fuji XMF workflow systems for high-quality file preparation and separation.
• Produced and implemented a range of marketing materials, including posters, flyers, magazine ads, and event brochures, leveraging InDesign, Photoshop, and Illustrator to support local artists' promotional efforts.
• Coordinated digital imaging and retouching tasks, enhanced online presence through visual content for social media platforms, and provided marketing recommendations for private sales clients.
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FREELANCE CONTRACTOR
Contract Consultant/Design and Marketing
Augusta, GA
2009 - 2014 (5 years)
• Provided creative direction and produced marketing materials for high-profile clients such as L’Oreal, Maybelline, Gucci, and BMW, enhancing brand visibility and consumer engagement.
• Developed and executed strategic marketing campaigns, including trade design and vertical inbound initiatives, improving customer acquisition and direct sales.
• Led coordination and marketing support for industry events, including audience engagement and product testing, which bolstered brand awareness and facilitated market research.
• Managed online content and social media strategies, utilizing expertise in Adobe Creative Suite across multiple platforms, to maintain a dynamic online presence and support e-commerce activities.
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Department Manager/Operator Email Marketing Support
Cartondruk USA
NJ
2007 - 2009 (2 years)
• Oversaw the design and production coordination of high-end packaging, ensuring completion of daily operations and adherence to quality standards using specialized packaging software, Adobe InDesign,
and Illustrator.
• Administered departmental responsibilities, including budget management, material procurement, and the supervision of a team of designers and production artists, alongside conducting hiring processes and performance evaluations.
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Creative Manager - Prepress operations and Retouching/Color Corrector
Extreme Digital
New York, NY
2002 - 2007 (5 years)
• High end digital studio environment.
• Image correction and color managing.
• Desktop supervising of shift staff for ad production and print preparation.
• Proofing for customer approval and send to area printers for final production.
• Marketing Content creation and email marketing support