Michael C. Santangelo

• Direct marketing operations, including SEO management, social media strategy, and website optimization to enhance online presence and user engagement.
• Implement digital marketing initiatives, overseeing content and video production, email campaigns, and PPC strategies to drive sales growth and business development.
• Coordinate marketing support for an extensive network of over 80 dealerships, ensuring consistent branding and promotion of trailer products.
• Generate substantial revenue through marketing efforts, contributing to over $100,000 in retail sales and $750,000 to $1 million in monthly wholesale dealership sales.

• Managed comprehensive digital marketing strategies, including SEO optimization, website content development, and design for company and affiliate web presences.
• Directed budgeting for marketing materials and brand initiatives, ensuring alignment with company objectives and efficient resource allocation.
• Executed targeted advertising campaigns across multiple platforms, including PPC, display ads, and social media channels, while overseeing customer review management on various platforms.
• Analyzed business development metrics, including inbound calls, quote submissions, and form completions, to inform and refine marketing strategies.
• Streamlined marketing efforts to increase sales by 35%.

• Developed and executed comprehensive marketing strategies, including B2C email campaigns and
e-commerce website management, utilizing platforms such as MailChimp, ACT!, SearchFit, Shopify, Amazon storefront, and ConstantContact.
• Led the design and photography for new product introductions, ensuring high-quality visual representation across multiple channels.
• Analyzed sales metrics using Google Analytics to inform and optimize marketing efforts, collaborating closely with sales teams and executive leadership to align with business objectives.
• Oversaw social media marketing initiatives on Twitter and Facebook, maintaining consistent brand presence and customer engagement, while managing a team of three during challenging market conditions.

• Developed and executed integrated marketing campaigns, including digital content creation, email marketing, and product packaging design, leading to enhanced digital engagement and customer acquisition.
• Analyzed and reported on key performance indicators using Google Ad Suite and CRM platforms, billboard, tv and radio spots, driving data-driven marketing strategies to optimize sales growth and ROI.
• Managed creative direction for new product launches, ensuring compliance with medical marijuana regulations and contributing to the expansion of the brand presence across five East Coast locations.
• Managed small budget that contributed to the $54MM to a $108MM valuation inside 1 year.

• Supervised a team in executing prepress operations, ensuring the efficient use of Adobe Creative Suite and high-quality file preparation and deliverables.
• Produced and implemented a range of marketing materials, including posters, flyers, magazine ads, and event brochures, leveraging InDesign, Photoshop, and Illustrator to support local artists marketing efforts.
• Coordinated digital imaging and retouching tasks, enhanced online presence through visual content for social media platforms, and provided marketing recommendations for private sales clients.

• Provided creative direction and produced marketing materials for high-profile clients such as L’Oreal, Maybelline, Gucci, and BMW, enhancing brand visibility and consumer engagement.
• Contributed budget management for marketing and advertising up to $60MM allocated.
• Developed and executed strategic marketing campaigns, including trade design and vertical inbound initiatives, improving customer acquisition and direct sales.
• Led coordination and marketing support for local events, including audience engagement and product testing, which bolstered brand awareness and facilitated market research.
• Managed online content and social media strategies, utilizing expertise in Adobe Creative Suite across multiple platforms, to maintain a dynamic online presence and support e-commerce activities.