Michael C. Santangelo

• Analyzing and improving operations: Assessed team strengths, reviewed systems, and implemented training and improvement strategies.
• Enhancing online presence and sales: Boosted web/e-commerce presence, managed social media, monitored paid ads, created promotional content, and improved the online platform for better user experience and sales.
• Reporting and Strategy: Compiled research, presented findings, and recommended optimizations.
• Sales Support: Generated leads for the sales department.

• Marketing Strategy & Execution: Developed and implemented marketing strategies for launches, rebranding, and promotions; managed internal/external campaigns to boost brand awareness and generate leads; enhanced digital presence through SEO, social media, and web initiatives; coordinated advertising campaigns; collaborated on product promotion.
• Business Development & Sales Results: Directed business development via digital marketing; managed marketing for a large network of dealerships, ensuring consistent branding; significantly enhanced dealership sales through strategic and affiliate marketing.
• Workflow & Documentation: Managed staff workflow, coordinating documents and creative materials; maintained project documentation, assignments, and milestones.

• Digital Marketing Strategy & Execution: Developed and implemented successful digital marketing campaigns (including PPC, display, and social media) focused on customer engagement, brand awareness, and sales growth. Constantly monitored trends and adjusted strategies.
• Optimization & Analytics: Executed A/B testing to optimize campaigns; reviewed metrics (like inbound calls and form completions) to refine approaches; performed extensive SEO optimization.
• Stakeholder & Financial Management: Established and maintained relationships with key stakeholders for successful initiative execution; coordinated financial planning for marketing projects.
• Sales Impact: Optimized advertising campaigns resulting in a significant rise in sales and leads; aimed at improving digital marketing techniques to support sales. Increased business sales and lead generation by 35%.

• Leadership & Team Management: Managed and mentored internal and freelance design teams; led a team to maintain social media engagement.
• Client & Stakeholder Interaction: Communicated with and presented to companies and clients; led client meetings, providing direction and updates. Contributed to sales growth by 20%.
• Marketing Strategy & Execution: Specialized in market strategies within the electronics distribution sector; leveraged various platforms (MailChimp, Shopify, WordPress, etc.) for marketing initiatives; optimized marketing strategies using Google Analytics.
• Creative & Technical Production: Oversaw technical production and implementation of online creatives; managed artistic direction and imagery for new products, ensuring quality visuals.

• Industry Specialization: Focused on and tailored marketing and design strategies specifically for the medical marijuana industry, ensuring compliance.
• Integrated Marketing Execution: Executed integrated campaigns including digital content, email marketing, and packaging design; reported on traditional media effectiveness (billboard, TV, radio).
• Product Launches & Operations: Directed new product launches while ensuring compliance; led a small-budget operation that significantly increased company value ($54MM to $108MM).

• System Development & Quality: Planned, created, tested, and deployed systems using a life cycle methodology to meet customer expectations; streamlined and monitored quality programs and compliance activities.
• Team Leadership & Communication: Established team priorities, managed schedules, monitored performance, and communicated targets clearly; led a team in prepress operations with a focus on quality.
• Marketing & Printing Services: Designed and printed diverse marketing materials (flyers, posters, ads, brochures) and materials for clients; offered marketing strategies to private sales clients; specialized in designing and printing services.

• High-End Client & Design Focus: Facilitated and initiated top-tier design and marketing projects specifically tailored for distinguished and high-end clients, including prestigious brands (Maybelline, L'Oreal, Gucci, Audi, BMW, Apple).
• Marketing Strategy & Execution: Launched strategic marketing campaigns (including trade design and vertical inbound) to boost customer acquisition and brand recognition; structured marketing for local events; executed online content and social media planning for consistent engagement.
• Brand Visibility & Promotion: Enhanced brand visibility by creating promotional materials for major clients.
• Budget Management: Managed marketing and advertising budget allocations up to $60MM.