Nandita Singh

At Hush Puppies' senior design footwear role is all about driving the ideation process from design concept to product development and production. Translating consumer insights/market research into product design concepts is one of the key milestones before we create new product ideas, that further the company's mission and support company growth and brand initiatives. I work closely with the rest of the women's design team, the men's design team, and the product team to develop the design requirements and execute the product line plan to ensure requirements are met. I am continuously refining and improving products in partnership with our product manager, VP, and innovation team. I am a footwear designer with practical experience in footwear design for over 12 years. Skilled at both drawing/sketching by hand and in CAD. Proficient in Adobe Illustrator, InDesign, and Photoshop. I am experienced in managing product development from prototype to production. Strong communication skills ability to communicate effectively with cross-functional teams at all levels is one of my asset that I thrive on. I possess extensive knowledge of industry trends, design concepts, materials, patterns/textures, and sourcing links.

• Collaborated with Creative Director in developing
overall category design, line building & creative direction strategy.
• Interpreting seasonal trend direction into cohesive styles line up,
uniting design with fashion, color and materials.
• Help create mood board and presentation
deliverables.
• Designing new silhouettes and details through traditional and digital
sketching techniques.
• Research project needs, generate and present multiple
concept solutions through illustrations, concept boards,
and digital sketches.
• Responsible for design and product development flow(design,
materialization,
detailing, filling in technical specifications in Momentis).
• Travel frequently overseas for product development trips.
• Fully responsible for development, communication and daily followups
with overseas development team including all technical specifications
and tech-packs.

Design and developed Tedish's luxury fashion range. Conceptualize and designed brand's sneaker category. Worked on innovative fit-for-purpose designs for global markets and the needs of their target consumer.

Assisted Boutique brand with its limited edition collection.

Sports Design Lab Trained from the Ecco Sport Design Lab team, responsible for the ideation, design and development of performance trail running, hiking and outdoor inspired lifestyle footwear.

Design and Development of women's footwear for UK Retail (client base-Next, Dorothy Perkins, ASDA George, Debenhams, Topshop etc) - Responsibilities include: - Trend research and presentations - Materail presentations - Design CAD

* Worked closely with the Head Designer. * Create and apply new print and graphic solutions to footwear concepts. * Handled footwear design CN (Cartoon Network) projects for Reebok. * Design and create footwear concepts on existing collections through pattern, color and material application. * Utilize Adobe Creative Suite (Photoshop and Illustrator) to visualize and present accurate artwork and photo realistic concepts.