Nick Fantl
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About
Talented and innovative B2C and B2B copywriting pro with ad agency experience and over six years of management experience. I have an affinity for crafting effective digital (apps and web), social media, print and multi-platform content. I transform strategic vision into compelling content that helps define the voice of a brand, reaches a specific audience and inspires customers to take action. It’s what I do. But I’m more than just a Creative. I am a versatile collaborator and proven leader who inspires total team solutions that deliver positive results for clients and corporations.
HIGHLIGHTS
• 6 years managing copywriters and editors
• 15+ years B2B/B2C copywriting experience
• 10 years healthcare and pharmacy copy
• High-volume retail giants (B2C/B2B content): Walgreens, OfficeMax, and Sears
• UX team copywriting experience (apps and web) for smart home products
• Deliver ideas from concept to completion
• Corporate and agency background
• Thrive in deadline-driven environment
• Brand strategy creative background
• Strong attention to detail
• Billion-dollar B2B online/print product catalog
• Digital content (for apps and websites on UX team), direct mail, product and service copy, ads, email & Content Management Systems (CMS) -
Education
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Bachelor of Science Communications--Advertising, Television and RadioIllinois State UniversityGraduated Summa Cum Laude and with Honors
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Experience
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Copywriter, CRM, at Publicis Groupe Ad AgencyWest Chicago, ILFeb 2025 - Present (1 year 4 months)As a Publicis Groupe creative copywriter, I craft compelling copy and content across print, email, and web to drive engagement and brand growth for top‑tier clients such as Brookdale Senior Living and AutoNation. I collaborate with art directors, account managers, and creative directors to develop concepts that bring ideas to life and deliver measurable results. I focus on strategic messaging, persuasive storytelling, and staying ahead of trends to create work that resonates. Along the way, I continue to sharpen my skills, contribute to high‑profile campaigns, and take on opportunities to grow as a creative leader.
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Senior Copywriter, Creative Services, Rx (Pharmacy and Healthcare)Deerfield, ILDec 2014 - Dec 2024 (10 years)Researched, created and developed strategic and effective copy and campaigns for all retail pharmacy marketing platforms.
I was responsible for the full range of creative and strategic copy development as the pharmacy and healthcare senior copywriter.
• Delivered impactful copy with a consistent brand voice for digital, social, video, online, DM, signage, brochures, cooler screens, ads, radio and more in a highly deadline-driven environment
• Created comcepts for promotional, informational and educational materials for immunizations (flu, whooping cough, pneumonia, shingles), diabetes, Medicare Parts B and D, heart health, Medicaid, Vitamin Angels, cause campaigns, campus security, wellness, optical, travel health, pet Rx, government, other healthcare services and products, plus owned brands such as snacks, cleaning products, candles and vitamins. -
Senior Digital (UX) Copywriter/Senior Content Architect--ContractorElmhurst, ILJun 2014 - Dec 2014 (6 months)Conceptualized and wrote complex content for UX/UI team with focus on technical and instructional copy for connected smart home product areas (MyQ technology) of the Chamberlain and LiftMaster brand websites and apps.
• Sole creative and technical UX copywriter for consumer and dealer iOS/Android apps
and websites
• Researched and delivered strategic content guidelines to significantly improve
content strategy
• Collaborated with UX designers, web developers, engineers, the design strategist and
product managers to produce B2C/B2B projects -
Senior Copywriter, Brand Strategy CreativeNaperville, ILMay 2013 - May 2014 (1 year)I created innovative copy for a variety of projects including online media placements, social media, the OfficeMax web site, retail consumer and business-to-business print, in-store radio commercials and collateral materials for the Branding team, the in-house creative Advertising agency. I specialized in developing and presenting strategic and creative communication concepts which conveyed the OfficeMax brand (for Office Depot, Inc.) and were visually appealing to the creative team and support business goals of brand consistency.
I also led the creative support of consumer and business to business initiatives, while also helping OfficeMax build its brand through design excellence and visual consistency.
• Collaborated with art directors, project managers, creative directors and internal clients to develop and present inventive consumer and B2B ads, social media, website product and services content, direct mail, in-store radio commercials and marketing collateral
• Created original name and interactive messaging for social media makeover contest. The Power Up Your Business campaign generated thousands of views on Facebook -
Advertising Copy SupervisorNaperville, IL2007 - 2013 (6 years)Managed Advertising Copywriters and Proofreaders in the OfficeMax, Inc. Advertising department (part of the Marketing Department). We produced customer emails, direct mail, catalog pages, Sunday retail circulars, web site copy, packaging, signage, etc.
• Ensured product copy met strict guidelines for brands such as Fellowes, Bic, HP and Panasonic
• Led team that reduced errors 44% in three years on $1 billion B2B catalog
• Helped redesign Advertising workflow and improve processes that resulted in a 25% decrease
in production time
• Trained, managed and gave creative direction to ten freelance, two full-time copywriters and two proofreaders to achieve strategic marketing goals for several catalogs, including the annual
1,200-page, business-to-business OfficeMax catalog plus websites, direct mail and special projects
• Communicated marketing and merchandising goals to the Copy team in a high-volume, deadline-driven environment -
Brand Manager of ProSportsMemorabilia.comNiles, IL2006 - 2007 (1 year)Responsible for marketing and increasing conversion rate of sports memorabilia web site: prosportsmemorabilia.com.
• Managed web, email and direct mail promotions
• Increased Black Friday sales by 12% compared to prior year on Prosportsmemorabilia.com
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Awards
2024 GDUSA Award — Children with Diabetes
2020 GDUSA Award — Pet Meds
8 United Way Communications Awards -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@NickFantl, member since 2013
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