Creative Director / Graphic Designer / Experiential Marketing

Paul Wachter

Grayslake, IL

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About

A versatile and accomplished design and marketing leader with extensive experience in graphic design, creative direction, ideation, copywriting, and experiential marketing. Leverages practical experience with strong communication skills, delivering high-quality solutions to clients. An innovative and forward-thinking producer who identifies areas for growth and implements creative, comprehensive, and actionable strategies to achieve organizational objectives.
Education
- Conservatory Improv
  
  Second City
  
  2004 - 2007
  
  Graduated from the Conservatory program; wrote and performed several sketches with a team post-Second City for another year.
- B.S Marketing
  
  Northern Illinois University
  
  1988 - 1992
Experience
- Creative Director
  
  MODERN PROMOS
  
  Chicago, IL
  
  2016 - 2018 (2 years)
  
  Experiential Marketing Agency
  Partnered both directly with brands and with advertising, public relations and marketing agencies.
  Created and developed various on-site experiential events for both retailers and consumers.
  Clients included: Sprint, Firestone, Panda Express, Blue Bunny, Xfinity, and Volvo.
- Graphic Designer
  
  DCIARTFORM
  
  Chicago, IL
  
  2015 - 2017 (2 years)
  
  Retail Interior Design Agency
  Designed fixtures / graphics (end caps, shelf liners, wall art, free-standing P.O.S.)
  Created catalogs, magazines, sell sheets and order forms, presentations and RFPs.
  Clients included: Harley-Davidson, Intel, Lenovo, Microsoft, Nintendo, Volkswagen.
- Creative Director and Senior Marketing Manager
  
  PROMOWORKS / CROSSMARK
  
  Chicago, IL
  
  2011 - 2015 (4 years)
  
  Engagement Staffing Agency
  Led rebranding initiative to transform struggling sampling company into contemporary engagement agency.
  Designed new logo, website, presentations, sales material, social media page, and trade show booth.
  Brought in over $75,000 in revenue annually by offering in-house art services.
  Clients included: Safeway, Binny's, Meijer, Winn/Dixie, Albertson's, Walmart, The Home Depot, Bed, Bath and Beyond, Lowe's, General Mills, Miller/Coors, Hershey's, Proctor & Gamble, Kraft, Unilever
- Senior Designer
  
  GFX INTERNATIONAL
  
  Grayslake, United States
  
  2005 - 2011 (6 years)
  
  Large-Format Printing Company
  Designed top-level creative POS displays and graphics.
  Approved all incoming and outgoing art.
  Clients included: Starbucks, McDonald’s, Golfsmith, Panera Bread, FedEx, Staples, and Lowe’s
- Creative Director
  
  3-POINT ADVERTISING
  
  Skokie, IL
  
  2004 - 2005 (1 year)
  
  Advertising Agency
  Designed branding and advertising for start-ups and local businesses.
  Worked with clients to define creative scope, schedule, budget, and resources for various projects.
  Built in-house photo studio: $400 investment saved $15,000 in freelance fees in under two years.
- Art Director
  
  THE AD PEOPLE
  
  Vernon Hills, IL
  
  1999 - 2004 (5 years)
  
  Automotive Media Agency
  Hired, guided, and evaluated design team.
  Streamlined daily print advertisement creation and publication process, resulting in 100% successful ad postings over a three year span. Established strategic partnerships with vendors.
- Graphic Designer
  
  LAKE CONSUMER PRODUCTS
  
  Vernon Hills, IL
  
  1996 - 1999 (3 years)
  
  Pharmaceutical Company
  Designed all product packaging, ads, sell sheets, and brochures.
  Worked with retailers on brand identities and shelf placement.
  Clients include: Walgreens and Target
- Graphic Designer
  
  EAGLE POINT SOFTWARE
  
  Dubuque, IA
  
  1993 - 1996 (3 years)
  
  Engineering Software Company
  Internalized all advertising, saving over $25,000 in year one.
  Coordinated trade shows, sales seminars, and onsite demonstrations.
  Active in the creation and fulfillment of the marketing budget.
Industries
Skills
On Coroflot

@PaulWachter, member since 2019
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Paul Wachter

Brand Design Lead

Associate Industrial Designer