Randi Schlesinger

My ability to define a project’s needs and objectives, integrate effective design and marketing strategies, and remain both cheerful and imperturbable throughout the process has elicited what I consider a client’s highest praise: “Randi just gets it.”

As Principal, Creative Director and CPO (Chief Problem-solving Officer) of RS Identity Design for the past 18 years, I've developed corporate identity, product packaging, and special event branding for a wide range of clients and industries. As a "solo-preneur", I also assist and collaborate with other design firms and strategic partners in whatever capacity required. I think ahead so solutions are always in place, and oversee the details...this gives my clients peace of mind.



Areas of expertise include (but not limited to): logo design; brochures and marketing materials; annual reports and publications; collateral, retail packaging design, construction concepts, materials and vendor sourcing, planogramming; event branding and collateral; museum catalogues; email blast flyers and digital graphics; indoor and outdoor signage, advertising; web design concept, structure and art direction; brand management and consulting.

I taught graphic design and typography at the State University of New York at New Paltz, and graduated with a B.F.A. from Pratt Institute with honors. Proficient in the professional design programs, and have an excellent understanding of printing and electronic file preparation. Whether it be full-scale project management, a single brochure or a multi-component branding program, I provide finished projects that are on target, on time and within budget.