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Lead Brand/Graphic/Web Designer

Raymond Rubio

Manila, Philippines
Available Now
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  • About
  • About

    I am a seasoned graphic designer with nearly 20 years of experience delivering innovative branding, marketing collateral, and editorial design solutions across diverse industries.

    My expertise includes conceptualizing cohesive brand identities and creating engaging digital assets for both print and online platforms. I excel in collaborating with clients to achieve their business goals, ensuring timely delivery while maintaining high-quality standards.

    My strong problem-solving skills and proficiency in Adobe Creative Suite empower me to produce impactful visuals that resonate with audiences and elevate brand presence in competitive markets.

  • Education
    • AB Multimedia Arts
      De La Salle University
      1999 - 2003
    • BS Mathematics maj in Computer Applications
      De La Salle University
      1997 - 1999
  • Experience
    • Lead Brand/Graphic/Web Designer (Offshore)Lead Brand/Graphic/Web Designer (Offshore)
      XENON Systems
      Australia
      May 2016 - Present (10 years 1 month)
      XENON is an Australian leader in providing High Performance Computing, Storage, Data Analytics and Artificial Intelligence Solutions.

      • Lead brand updates across digital platforms and collateral, ensuring alignment with brand guidelines while collaborating with the marketing team on campaign development.
      • Oversee the design and development of marketing assets, branding, presentations, and event materials.
      • Develop, design, and code email campaigns in Mailchimp.
      • Maintain and support company website (WordPress) and manage social media (LinkedIn, Twitter, Facebook, YouTube, etc.).
      • Design and update a variety of marketing assets for their subsidiary XENOptics, including branding materials, email campaigns, presentations, and digital forms.
    • Designer+Proprietor
      Radiant Design Foundry
      Sep 2006 - Present (19 years 9 months)
      • Manage all aspects of business operations, including client coordination, financial management, and project delivery.
      • Specialize in crafting brand identities, logos, marketing collateral, packaging designs, and magazine layouts.
      • Oversee creative strategy, ensuring each project aligns with client objectives and maintains a high standard of quality.

      Clients:
      • ECODUCE TRADING. September 2019.
      Conceptualized and designed the company’s branding (logo and other marketing collaterals).
      • 10 S Laban sa Stress (A Stress Management book). January-February 2013.
      Conceptualized, designed and oversaw the production of a book.
      • MindLever Education. September-October 2012, July 2013.
      Conceptualized and designed their magazine and forms.
      • DESIGNCROWD.COM. March 2010-Present.
      Provided and designed various studies of logos for multiple clients.
      • ARELLANO BIRTHDAY AVP. July-August 2010.
      Conceptualized and edited an audio- video presentation and interactive DVD for the client.
      • 3D NETWORKS. July 2010.
      Provided and designed their marketing needs for their event.
      • REPUBLIC TITLE. March 2010.
      Conceptualized and designed the firm’s brochure.
      • PEARSON FAMILY AVP. December 2009.
      Conceptualized and edited the audio- video presentation for the Pearson Family.
      • NOBILIA CORPORATION. February-March 2009.
      Designed and edited the photos and layout of their brochure.
      • YUMMIES BY MOMMIES. November 2008.
      Conceptualized and designed logos and stickers for this pastry shop.
      • 14 ELEMENTS. June-August 2008.
      Edited and illustrated charts and annual reports for this firm.
      • FREELANCE ILLUSTRATOR, SEAIR INFLIGHT MAGAZINE.
      February-May 2008.
      Provided editorial illustrations for this magazine for three consecutive issues.
      • ADSPOT. October 2007.
      Conceptualized and designed their marketing kit.
      • FREELANCE ARTIST, ACID DESIGN AND COMMUNICATIONS.
      September 2006-May 2008.
      Conceptualized and provided illustrations and logos for marketing collaterals and packaging materials.
    • Lead Brand/Graphic Designer (Offshore/Virtual Assistant)
      Sourcefit Philippines, Inc.
      Quezon City, Philippines
      Mar 2014 - May 2016 (2 years 2 months)
      A Business Process Outsourcing company based in Manila, Philippines focused on providing Custom Offshore Staffing Solutions.
      • Lead Brand/Graphic Designer (Offshore/Virtual Assistant) for Capaciti Pty Ltd and its clients.
    • Lead Brand/Graphic Designer (Offshore/Virtual Assistant)
      Capaciti Pty Ltd
      Melbourne, Australia
      Mar 2014 - May 2016 (2 years 2 months)
      An Australian provider of highly qualified, offshore Filipino virtual assistants, as well as a dedicated HR consultancy service to businesses of all types and sizes.

      • Designed and updated marketing materials, email campaigns, website, and branding.
      • Coded email campaigns in Mailchimp.
      Project Highlights:
      XENON Systems Pty Ltd (Offshore, Melbourne)
      • Managed website updates, social media, and branding refresh through print and digital channels.
      • Developed and designed marketing materials and email campaigns in Mailchimp.
      Entrust ICT (Offshore, Victoria)
      • Redesigned branding and marketing assets across digital platforms.
    • Brand/Graphic Designer
      Capital Platforms (Boston Direct Management)
      Singapore
      Jun 2011 - May 2013 (1 year 11 months)
      A Singapore-based IT company offering an investment platform that provides independent financial advisors and financial institutions access to mutual funds.

      • Led brand refresh, web design, and marketing collateral, including presentations and fund fact sheets.
      • Developed website features, fund fact sheets, and instructional videos on YouTube.
      •• www.youtube.com/user/capitalplatforms
      • Worked with IT on website design for clients, enhancing functionality and visual identity.
      • Developed websites and marketing collateral for subsidiaries and partner firms.
      •• www.absolutefsl.com (discontinued)
      •• www.iimgltd.com (1st version)
      • Created the website and designed marketing collaterals of their subsidiary, Buffalo Events Group:
      •• www.buffaloeventsgroup.com (discontinued)
    • Brand Associate
      Headstrong, Inc.
      Sep 2008 - Jun 2009 (9 months)
      An IT consultancy firm that delivers a comprehensive range of solutions, including consulting, application outsourcing, product development services, and Business Process Outsourcing to clients.

      • Managed corporate brand identity, presentations, and marketing collateral.
      • Collaborated with internal teams and senior management locally and overseas.
      • Designed newsletters, audio-video presentations, character designs, and HR communications.
      • Led a successful revamp of the company newsletter, creating fresh visuals and layouts.
      •• Headstrong-MGDC (Manila Global Delivery Center) newsletter.
    • Senior Graphic Designer
      C! MAGAZINE, INC.
      Dec 2005 - Aug 2008 (2 years 8 months)
      A Filipino publishing company that produces monthly magazine titles focused on automotive industry, gadgets, men’s lifestyle and luxury watches.

      • Collaborated with writers and art directors to produce monthly magazine issues, designing layouts, editorial illustrations, and marketing collateral:
      •• Conceptualized and designed a pop-up ad for Caltex;
      •• Designed a magazine flap for Hamilton Watches;
      •• Designed and conceptualized a trophy for the annual C! Magazine Awards;
      • Edited the company’s AVP.
    • Artist And Photographer
      Knock-Out Multimedia Productions
      Jul 2001 - Jun 2005 (3 years 11 months)
      • Coordinated with the clients and editor/art director for the 3D animation, digital effects, graphic design and video editing for various projects.
      • Provided event photography, capturing highlights of launches, corporate events (Mini O2 xdaII launch, Streetlinks Party) and weddings.
    • Freelance Artist
      MOTIONLAB
      Jun 2005 - Jun 2005
      Produced visuals for an AVP celebrating Preview Magazine’s 10th anniversary, bringing vibrant concepts to life to mark the milestone.
    • Graphic Artist
      NETWORK ESSENTIALS, INC.
      Apr 2004 - Feb 2005 (10 months)
      A leading computer peripherals distributor in the Philippines.

      • Created marketing collateral, magazine ads, packaging, and posters for product lines:
      •• Designed the packaging of JAZZ speakers;
      • Directed product photoshoots and coordinated with printers.
    • Graphic Artist
      FOODABA, INC.
      Dec 2003 - Apr 2004 (4 months)
      A Philippine-based food services company that manages brands such as Mrs. Fields’ Cookies and Planet Pita.

      • Designed promotional materials and supervised photoshoots for in-store posters.
      • Managed print production for various marketing campaigns.
  • Awards

    • Hula Girl Cigar Band Design, Runner-Up. March 2010.

    • 1ST Toyota Artedge Competition, Finalist. September 2008.

    • 2ND Annual 3d Competition Of The 2003 Graphic Expo, 1st Place. May 2003.

    • Philippine Star-Writer Of The Year. March 2001.

    • Philippine Star-Writer Of The Month. May 2000.

  • Industries
    • Advertising
    • Internet Applications
    • Publishing
  • Skills
    • Branding & Corporate Identity
    • Publishing
    • Character Design
    • Creative Suite
    • Graphic Design
    • Illustration
    • InDesign
    • User Interface
  • Elsewhere on the Web
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  • On Coroflot
    @Raymond_Rubio, member since 2005
    • Following 6
    • Followers 11
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