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Creative Marketer, Strategist & Writer

Robert Moss

Portland, OR
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  • About
  • About

    My journey through advertising, branding and marketing began in the film business as a Cinematographer on music videos, low budget features, documentaries and spots. The experience led me to what matters most: ideas. Ideas that grab an audience—create emotion—and move people to take action.

    The journey took me to places I never expected. Experiential marketing events for top automotive brands. I wrote scripts and directed voice talent for the biggest name in fast food. Immersed myself in the details of such highly regulated industries as utilities, banking and credit unions. I created brand identities and messaging for new businesses as well as helped others change to take advantage of new market opportunities. I conceived PR stunts for a automotive brands, utilities and service companies. Worked on integrated marketing initiatives that combined digital, social media and other elements. Developed content marketing and demand generation programs for both B2B and B2C clients. And, of course, wrote headlines, short and long copy, and collaborated with and led art directors and designers as well as other writers and creative directors, account managers, planners, producers and the entire team that enables a project or campaign to succeed.

    That’s where I’ve been so far.

    Let’s talk about where we can go now.

    See full portfolio site at http://www.robertmossportfolio.com

  • Experience
    • Creative, Writer and Strategist
      Various ad agencies, design firms and in-house agencies
      Feb 2009 - Present (17 years 4 months)
      Ongoing freelance assignments for many of the agencies and clients listed below:

      - Liquid Agency, Donatelli + Associates, Leftbrain DGA, Stanton & Company, Grady Britton, Babcock & Jenkins, The New Group, Trendline Interactive, Pinnacle Marketing Group, East Bank Communications

      - Good Technology, Intel, Lenovo, Sage ERP, Sage 50, PNC Bank, Genpact, Financial Tools, Nike, adidas, P90X, Promax Energy & Protein Bars, Walmart, Microsoft, Yahoo, Biamp Systems, Ashford, Achieva Credit Union, Autodesk, Imation, HTC Corp. mobile devices, DataPop, InfoPrint (Ricoh), Market Transport, DST OptiMail, Comcast Business Class, QVC, Bare Escentuals, bareMinerals, Herbalife, Guthy-Renker, Proactiv, Castor & Pollux, DeMet's Candy

      - B2B, B2C, Interactive, Online, Print, Demand Generation, Direct, Social Media, White Papers, Outdoor, Sports Marketing, DRTV, Brand Platforms, Advertorials, Contests, Scripts
    • Senior Copywriter
      DDB
      Jul 2007 - Feb 2009 (1 year 7 months)
      - Writer on direct, online, outdoor, advergames, broadcast and other media

      - Supervised junior creatives

      - Clients include Clearwire, SCE (Southern California Edison), APS (Arizona Public Service), Bright Now! Dental, Clear (mobile WiMAX) Internet, Schiff and Guaranty Bank
    • Senior Copywriter (freelance - various)
      DDB, G2, AMCI, Tribal DDB
      Dec 2006 - Jul 2007 (7 months)
      At DDB
      - Writer on direct and online media
      - Clients include Southern California Edison and Arizona Public Service (utilities)

      At G2 direct and digital
      - Writer on direct (physical and electronic)
      - Clients include Princess Cruises and Adobe

      At AMCI
      - Writer on various in-house promotions for AMCI, my former full time employer

      At Tribal DDB
      - Writer on a complex, lead-generating website, Interactive advertising and advergaming (projects completed)
      - Co-presenter at client meetings
      - Clients: Corinthian Colleges, Inc., Pepsi/Aquafina
    • Associate Marketing Manager
      Automotive Marketing Consultants, Inc.
      Jan 2005 - Dec 2006 (1 year 11 months)
      - Participated in writing AMCI’s (Automotive Marketing Consultants, Inc.) New Business Presentations and RFPs, capturing $30 million in revenue for 2005 and more than $40 million for 2006
      - Clients include: Lexus, Scion, Toyota, Volvo, Kia, Lexus China and Mercedes-Benz China
    • Freelance Copywriter - Advertising
      various agencies and design firms including Zentropy Partners, Evenson Design, Davis Elen, Ballpark
      Mar 2001 - Dec 2004 (3 years 9 months)
      Accounts include Buick, Mattel, McDonald's, Virgin Digital, eBike, Fox Sports Net, Hollywood Bowl, HomeBuilder.com, LA Galaxy, Lincoln Snacks, Paramount Pictures, TelePacific, The dy/dx Group of Funds, Uncle Ben’s, Tenet HealthSystem,
      Creative Brands Group
    • Staff Copywriter
      Davis Elen
      Oct 2000 - Feb 2001 (4 months)
      Accounts include McDonald's, BMC Software and the Pacific Dining Car
    • Freelance Copywriter
      TeamOne Interactive, Suissa Miller and others
      Mar 2000 - Sep 2000 (6 months)
      Accounts inlcude Lexus automobiles, Edmunds.com, eFrenzy.com and Jenny Craig
    • Staff Copywriter
      JWT Specialized Communications
      Sep 1999 - Feb 2000 (5 months)
      Recruitment advertising. Successful new business pitch creative on Beckman Coulter, Lawrence Livermore National Laboratory, Neutrogena and Petco. Other accounts include Boeing, Clorox, Corbis Images, TRW.
  • Skills
    • Content Strategy
    • Copywriting & Editing
    • Creative Direction
  • Elsewhere on the Web
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  • On Coroflot
    @Robert_Moss, member since 2009
      • Followers 4
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