Sheila Kaufman

Works cross-functionally with product management, development, materials, and marketing to create consumer driven concepts across lifestyle, outdoor, and fashion footwear for all genders. Designs, develops, and merchandises key products and assortments that help create new business opportunities for the brand. Also successfully creates and executes brand color palette, color strategy, prints, and webbings utilizing current and future trends. Adheres to and helps drive seasonal calendar and milestones while improving processes and productivity season over season. Communicates verbally and visually with tech packs to in-house and overseas factory development to create cost effective, quality footwear.

Designed, developed, and merchandised product for youth consumer spanning run, train, lifestyle, and basketball categories. Executed seasonal footwear designs and category color strategy based on in-depth consumer insights and trend research. Also included cross category work for other teams such as mens and womens sportstyle, run, and train footwear; along with learning from and assisting outdoor apparel team.