Sales & Marketing Consultant
Right Fit Advertising, LLC
Farmington Hills, MI
Jul 2014 - Present (7 years 2 months)
Provide a wide range of sales, marketing, production, research and promotional programs to clients in E-Commerce, business, media and sporting event industries.
Assist aspiring reality show contestants with their applications and submission videos for new TV project casting calls.
Freelance Account Executive for My58 Toledo, responsible for expanding the existing direct and agency client base.
Creative Services Director
2011 - Jun 2014 (2 years 9 months)
Maintain the continuity of the station's advertising and marketing strategies by writing, developing, producing and branding the on-air image for programming, news, public service and customized promotions.
Successfully conceptualize, coordinate and execute all aspects of station revenue generating promotions, contests, events, sweepstakes and web based/social media programs to meet sales goals and client expectations.
Director of Marketing
WMYD-TV20 Detroit (formerly WDWB-TV)
1997 - 2011 (14 years)
Implemented the marketing strategy of utilizing sales promotions for the purpose of generating non-traditional revenue, increase viewership and produce a wider client base.
Developed effective sales collateral and presentation materials for promotional events, publications and contests. Oversee all phases of contesting, from developing official rules to prize fulfillment and winner related activities.
Director of Marketing & Research
WUPW Fox 36 Toledo
1994 - 1997 (3 years)
Responsible for creating research materials for the Sales Department from market data, Nielsen ratings and sales reports. Developed and implemented sales and station promotional campaigns.