Shelley I. Mabel
- Contact
- Save to list
-
About
A Goal Without A Plan Is A Wish! An accomplished media professional with 20 years experience in television marketing I pride myself on having a game plan for every creative initiative my department undertakes.
Under my direction I've restructured the Creative Services Department into a full service in-house advertising agency, responsible for the creative direction of all station and client promotional campaigns. Proficient in writing, producing, creative direction, sales promotion, media sales and research. -
Education
-
Bachelor of Science Human EcologyThe Ohio State University
-
-
Experience
-
Sales & Marketing ConsultantRight Fit Advertising, LLCFarmington Hills, MIJul 2014 - Present (11 years 11 months)Provide a wide range of sales, marketing, production, research and promotional programs to clients in E-Commerce, business, media and sporting event industries.
Assist aspiring reality show contestants with their applications and submission videos for new TV project casting calls.
Freelance Account Executive for My58 Toledo, responsible for expanding the existing direct and agency client base. -
Creative Services DirectorWMYD-TV20 DetroitSouthfield, MI2011 - Jun 2014 (3 years)Maintain the continuity of the station's advertising and marketing strategies by writing, developing, producing and branding the on-air image for programming, news, public service and customized promotions.
Successfully conceptualize, coordinate and execute all aspects of station revenue generating promotions, contests, events, sweepstakes and web based/social media programs to meet sales goals and client expectations. -
Director of MarketingWMYD-TV20 Detroit (formerly WDWB-TV)Southfield, MI1997 - 2011 (14 years)Implemented the marketing strategy of utilizing sales promotions for the purpose of generating non-traditional revenue, increase viewership and produce a wider client base.
Developed effective sales collateral and presentation materials for promotional events, publications and contests. Oversee all phases of contesting, from developing official rules to prize fulfillment and winner related activities. -
Director of Marketing & ResearchWUPW Fox 36 ToledoToledo, OH1994 - 1997 (3 years)Responsible for creating research materials for the Sales Department from market data, Nielsen ratings and sales reports. Developed and implemented sales and station promotional campaigns.
-
-
Awards
● 2011 Emmy Nomination
Black History Month: The Future
PSA Campaign
● 2008 Emmy Nomination
Green Means Go
PSA Campaign
● 2005 Bronze Telly Award Destination Disney
● 2004 & 2007 AAF Judge - National Student Advertising Competition -
Affiliations
NATAS Michigan Chapter
-
Skills
-
Elsewhere on the Web
-
On Coroflot@ShelleyMabel, member since 2012