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Concept & Development Designer
Irving, TX
Nov 2016 - Present (7 years 5 months)
• Develop designs for direct mail postcards and tri-fold mailers distributed to new and existing customers
• Design brand typography lock-ups and graphics for quarterly branding packages, re-design of corporate assets
• Concept cover designs for weekly sale ads, design handouts for events and conferences
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Senior Graphic Designer/Art Director
Denton, TX
Mar 2012 - Nov 2016 (4 years 8 months)
• Lead designer Sally Beauty Store in-store experience bringing a fresh new look and updating the Sally Beauty brand
• Mentor, direct and train graphic designers and production artists
• Design lead on direct mail campaigns for Customer Prospecting and Beauty Club
• Designed full page ad campaigns for magazines including People, Nail It, Essence, Upscale and Sophisticate’s Black Hair
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Senior Graphic Designer
Denton, TX
Aug 2009 - Mar 2012 (2 years 7 months)
• Interpret and translate trend forecasts for monthly store graphics, shopping guides, emails and landing pages
• Lead designer on redesign of Beauty School Catalog, which has a North American distribution of 19,000, concept through
production for both US and Canada versions
• Completed redesign of Sally Beauty Supply and QuickShip Salon Equipment trade show set graphics, including stage
backdrops and large scale panel graphics used at beauty trade shows in several markets including NYC, LA and Chicago
• Art direction and photo styling with on-site photographer
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Graphic Designer
Denton, TX
Aug 2006 - Aug 2009 (3 years)
• Responsible for collaborating with creative team to conceptualize and design monthly publications and store graphics for
US, Hawaii, Canada and Puerto Rico markets
• Design and produce monthly projects including retail handouts with product promotional features, direct mail, store window
banners, promotional signage and website banners, versions generated for several retail markets and distributed to 2,730
stores in US, Canadian and Puerto Rican markets
• Conceptualize, manage and design non-monthly projects including Sally Beauty rewards catalog, gift cards, large-scale
beauty show graphics, brochures, posters and private label product packaging, emails, landing pages and reusable totes
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Graphic Designer/Photography Coordinator
Denton, TX
Dec 2004 - Apr 2006 (1 year 4 months)
• Responsible for layout and production of assigned feature pages in monthly promotional direct mail
• Removed single point of failure by training and directing other designers to automate copy from MS Excel into InDesign from monthly flyer spreadsheet
• Independently responsible for obtaining and organizing manufacture, images for use in monthly publications
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Photo Editor/Graphic Designer
Bestfares.com Magazine and Website
Arlington, TX
May 2001 - Nov 2004 (3 years 6 months)
• Designed recurring, feature layouts and magazine covers for Bestfares.com Magazine, distributed to readers worldwide
• Recipient of Ft. Worth Gold Addy Award Collaborated with fellow designers, editorial and marketing departments producing an award-winning product
• Created collateral materials including cards, flyers, advertisements, posters, website banners, ads and images
• Managed image library and database of over one million images and developed processes to insure all image copyright requirements were met
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Nuclear Biological, Chemical Operations Specialist
US Army
Niederdorla, Germany
Nov 1995 - Sep 1998 (2 years 10 months)
• Supervised NBC Defense Operations for 376 personnel including training and maintaining equipment
• Composed standard operations manual for NBC Defense Operations
• Accountable for daily written reports to Air Defense Officer during one year deployment to Bosnia as a member of The Stabilization Force (SFOR)