Soyla Daccarett

• Exceeded opening weekend November through holiday retail sales goals by 21% with five weeks planned social media, digital marketing promotion and targeted email campaign for a third store in Connecticut.
• Website administration daily, including SEO meta tags, prepared product data feeds for upload to e-commerce channels and Google Shopping, scheduling prerelease prices, MAP (minimum advertised price) and timed sales.
• Created digital marketing campaigns for brand products and events guided by multi-channel analytics. Create Excel PivotTables and Charts based on compiled sales data for analysis and reporting.
• Managed e-commerce website and omni channel sales and trained coordinators with step-by-step instructional process for customer service, order fulfillment, and shipping.
• Composed and edit promotional and descriptive copy for events and a comprehensive PDP, including product content and taxonomy.
• Designed original composite images and photo editing for products and events, social media advertising, PPC ads, email campaigns, website pages, and print media.
• Segmented customer databases and created email and PPC campaigns with social media posts and call-to-action links to product and event landing pages.
• Managed the selection, production, and migration of 10K+ store SKUs from QuickBooks POS to a cloud-based ecommerce platform.