Steve Swain

The world’s leading provider of multimedia content dedicated to Rural Agriculture and Western Sports lifestyles. The parent company of RFD-TV, Rural Radio SiriusXM Channel 147 and The Cowboy Channel, distributed to 50 million homes.

Managing and creating branding style guides, sales presentations, national ad campaigns, marketing kits, brochures, billboards, schedule, and direct photo shoots, create program guides, logos, social and web design. Hired third-party vendors and external contributors.

Streamlined department project file management to meet all tight deadlines 100%. Manages creative production of subscriber-based bi-monthly RFD-TV magazine. Interviews and hires team members.

A creative marketing, branding, advertising, and promotions
firm.

Led market and creative for numerous high-profile marketing initiatives. Managed production of multiple freelance designers and printers throughout the country.

The largest public university in the country by enrollment, with over 70,000 students.

Managed communications with 256 marketing professionals, over four separate campuses, 50 colleges, 700+ student organizations, educating brand and visual marketing awareness, overseeing the official University communications, branding standards.

An NBC-affiliated television in Phoenix, Arizona. 12th in the Top 100 Television Markets.

Created the main station logo ID, design and traffic local ad campaigns, on-air graphics support, sports, franchise ID’s, branding, and on-air set designs. Directed photo and video shoots, storyboards with client advertising, outdoor billboards, vehicle graphics wrap and transit advertising.

Founded in 1992 by Fred Wagenhals, Action Performance made licensed collectibles for NASCAR and Formula 1. International Speedway Corporation acquired the company in 2005.

Successfully managed a team of 5 to create compelling marketing and advertising campaigns from concept discovery to final and launch delivery for the licensed motorsports industry. Set campaign tone, including copy, headlines, typography, photography and content ideation. Initiated an active and developing relationship with vendors.

Key Accomplishments:
Created highly profitable motorsports licensed branding/advertising campaigns for Hasbro Winner’s Circle B2C product line significantly increasing company revenues.

Conducted and managed business relationships with internal and external clients, racing teams, drivers, and owners associated with NASCAR, NHRA, Formula 1, Indy, CART, World of Outlaws, Revell, and Hasbro USA, lifting corporate revenues for these collective programs.

COLOURCOMP | IKON, Sr. Art Director (1996 – 1998)
VIRGO TRADE SHOWS & EVENTS, Creative Services Manager & Art Director (1993 – 1996)
VIRGO PUBLISHING, Advertising Art Director (1990 – 1993)