Senior Copywriter + Digital Content Creator
National websites, agencies, magazines, and publishers
New York, NY
Oct 1996 - Present (24 years 11 months)
Articles, slideshows, Q&As, reviews, emails, and trivia for national websites and magazines including: Advertising Research Foundation (ARF), American Baby, AmericanBaby.com, BabyZone.com, TheBump.com, Entertainment Weekly, FamilyFun.com, The Fiscal Times, Ganz Parent Club, Good Housekeeping, HealthyKids.com, Kaboose.com, KidsHealth.org, LendKey, MedShadow.org, TheMid.com, Momtastic.com, TheNest.com, the New York Daily News, Parenting, Parenting.com, Parents.com, ScaryMommy.com.
Global B2B Content Strategist
New York, NY
Jan 2018 - May 2018 (4 months)
Wrote corporate website copy, newsletters, partner success emails, case studies, reports, infographics, and corporate bios for a leading student affinity network connecting big brands to millions of Gen Z college students all over the world. Drafted travel, technology, health and future-themed surveys for a year-long content partnership with Ad Age.
New York, NY
Sep 2015 - Jun 2017 (1 year 9 months)
Crafting clear and engaging copy for emails, landing pages, banner ads and direct mail. Creating messaging that promotes offers, reinforces benefits and builds customer loyalty.
Clients: American Express, American Express Travel and Plenti.
Associate Creative Director, Copywriting
Oct 2013 - Sep 2014 (11 months)
Developed creative assets with strategists, designers, and developers for a diverse set of clients in financial services, healthcare, pharmaceuticals, B2B, B2C, and CPG. Copywriting duties included websites, storyboards, video scripts, IVA scripts, landing pages, A/B testing, infographics, microsites, blogs, Tweets, Facebook posts, Facebook ads, banner ads, and radio spots. Extensive proofreading and editing.
Clients: Jackson Hewitt, E-LOAN, Heinen’s Grocery Store, göt2b, Physicians Interactive, Omnio, Novartis. Proofreading, banner concepts, and IVA scripts for Livalo, Lipofen, Effient, and Osphena
Million Second Quiz
Sep 2013 - Sep 2013
Freelance position in production and research, readying thousands of trivia questions for a new NBC gameshow hosted by Ryan Seacrest.
Author, Names to Grow On
Sep 2006 - Dec 2007 (1 year 3 months)
Names to Grow On: Choosing A Name Your Baby Will Love, a definitive guide to baby names, including origins, meanings, candid personal interviews, pop culture references, trivia, and popularity rankings. The book provides useful and helpful tips and strategies, approaches, and sources of inspiration for a parent's unique baby-naming journey: "By picking up this book you are making history. Personal, family-making, baby-naming history."
Sep 1996 - Sep 2004 (8 years)
Reviewed children's music for ages newborn to 12.
Senior Editor and Director of Entertainment Channel
Oct 1999 - Jun 2000 (8 months)
Created original content for the launch of a new teen web site, producing features, reviews, boards, polls, and trivia with a staff of teen reporters around the country.