Suelain Moy
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About
Nouns usually associated with me: Senior copywriter, published author, journalist, copy editor, news gatherer, subject line wrangler. Can fit big concepts into tiny spaces. Obsessed by character counts, metrics and brand messaging. I can populate your website and digital initiatives with an editorial voice that is engaging, distinctive, and compelling for your brand.
I deliver a full range of copywriting, proofreading, and editing skills, in multiple formats and channels, from content creation and curation to blogging and social media. I collaborate with companies, entrepreneurs, and experts to launch websites, marketing campaigns, mobile apps, live events, and books for B2C, B2B, and D2C initiatives.
My work includes CRM, landing pages, infographics, Facebook ads, video scripts, storyboards, IVA scripts, A/B testing, and radio spots. -
Experience
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Copywriter + Digital Content Creator + JournalistNational websites, agencies, magazines, and publishersNew York, NYOct 2000 - Present (25 years 8 months)Articles, slideshows, Q&As, reviews, emails, and trivia for agencies, national websites, magazines and publishers including: Advertising Research Foundation (ARF), Allied Experiential, American Baby, AmericanBaby.com, Audible, BabyZone.com, Baldwin & Obenauf, Bloomberg LP, TheBump.com, Corcoran Franchise Marketing, Entertainment Weekly, FamilyFun.com, The Fiscal Times, Ganz Parent Club, Good Housekeeping, HealthyKids.com, HUGE Inc., Kaboose.com, KidsHealth.org, LendKey.com, MedShadow.org, TheMid.com, Momtastic.com, TheNest.com, the New York Daily News, Parenting, Parenting.com, Parents.com, Saatchi & Saatchi Wellness, and ScaryMommy.com.
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Creative Content ManagerMCR HotelsNew York, NYDec 2021 - Apr 2024 (2 years 4 months)Websites, eblasts, social media, marketing, branding, events, and activations for boutique hotels such as The New Yorker Hotel, Ink 48, Pasadena Hotel & Pool, The Chambers Hotel Minneapolis, Stoweflake Mountain Resort & Spa, and The Godfrey Hotel & Cabanas Tampa. Duties included writing the copy for emails and social calendars, brainstorming concepts and campaigns, and launching pop-up events.
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Global B2B Content StrategistNew York, NYJan 2018 - May 2018 (4 months)Wrote corporate website copy, newsletters, partner success emails, case studies, reports, infographics, and corporate bios for a leading student affinity network connecting big brands to millions of Gen Z college students all over the world. Drafted travel, technology, health and future-themed surveys for a year-long content partnership with Ad Age.
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Senior CopywriterNew York, NYSep 2015 - Jun 2017 (1 year 9 months)Crafting clear and engaging copy for emails, landing pages, banner ads and direct mail. Creating messaging that promotes offers, reinforces benefits and builds customer loyalty.
Clients: American Express, American Express Travel and Plenti. -
Associate Creative Director, CopywritingSentient InteractiveMorristown, NJOct 2013 - Sep 2014 (11 months)Developed creative assets with strategists, designers, and developers for a diverse set of clients in financial services, healthcare, pharmaceuticals, B2B, B2C, and CPG. Copywriting duties included websites, storyboards, video scripts, IVA scripts, landing pages, A/B testing, infographics, microsites, blogs, Tweets, Facebook posts, Facebook ads, banner ads, and radio spots. Extensive proofreading and editing.
Clients: Jackson Hewitt, E-LOAN, Heinen’s Grocery Store, göt2b, Physicians Interactive, Omnio, Novartis. Proofreading, banner concepts, and IVA scripts for Livalo, Lipofen, Effient, and Osphena -
Associate ProducerMillion Second QuizSep 2013 - Sep 2013Freelance position in production and research, readying thousands of trivia questions for a new NBC gameshow hosted by Ryan Seacrest.
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Author, Names to Grow OnMeredith CorporationSep 2006 - Dec 2007 (1 year 3 months)Names to Grow On: Choosing A Name Your Baby Will Love, a definitive guide to baby names, including origins, meanings, candid personal interviews, pop culture references, trivia, and popularity rankings. The book provides useful and helpful tips and strategies, approaches, and sources of inspiration for a parent's unique baby-naming journey: "By picking up this book you are making history. Personal, family-making, baby-naming history."
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Music ReviewerParenting MagazineSep 1996 - Sep 2004 (8 years)Reviewed children's music for ages newborn to 12.
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Senior Editor and Director of Entertainment ChannelZoggle.comOct 1999 - Jun 2000 (8 months)Created original content for the launch of a new teen web site, producing features, reviews, boards, polls, and trivia with a staff of teen reporters around the country.
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Awards
• 2014 Platinum Hermes Creative Award, 2014 Silver Davey Award, and a 2014 Honorable Mention from the Creativity International Awards for Jackson Hewitt—Infographics
• 2014 Gold Davey Award for Video (Financial Services) and 2014 OMMA Awards Finalist for E-LOAN—Video Video Appearing in a Banner, Expandable Banner or Interstitial
• 2014 Interactive Media Award for Outstanding Achievement (Consumer Goods) for Heinen’s Grocery Store—Banner Ads
• 2007 min Best of the Web Award for Email Newsletter, AmericanBaby.com -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@Suelain, member since 2015
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Following 7
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Followers 3
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