Experienced and creative marketing professional with e-commerce experience. Accomplished in all aspects of marketing and product development from concept through product launch and sales. Areas of expertise include; product ideation, consumer research, branding, product development, marketing strategy, digital & social marketing, content development, and creative project management.
Currently, I am the director of marketing and product development for a social-good start-up e-commerce Shopify store that sells fair trade, eco-friendly and cause-based gifts, home décor and fashion accessories. Our target market is Millennials who are conscious consumers. I developed their branding and website, sourced all products, work with suppliers worldwide, created marketing channels, strategies and all creative content for their digital and social media, email marketing, blogs, PR and Google advertising campaigns. I also manage a freelance marketing team.
Prior to this, I was the director of marketing for a design firm that specialized in large residential and commercial resort projects. I managed the design team and worked directly with their residential and hotel clients. I created their website and marketing pieces and managed all their projects.
In my role at Diamond Resorts International, I developed and created marketing campaigns for new travel products, guest experiences and loyalty programs for Diamond’s 350,000 worldwide members. I worked directly with their creative team, IT, management and sales teams from around the country on marketing these products and creating events. I also developed new travel products and marketing materials for a brand partner with Norwegian Cruise Lines.
For Amity Naturals, I sourced, branded and developed a U.S food and beverage product line and oversaw new private label brand to be exported to Asia.