-
Sr. Digital Marketing & E-comm Manager
Aug 2021 - Present (1 year 10 months)
I am in charge of all of the Digital Marketing Strategy & E-commerce sites for Scheid Family wines, including 15 global brands & 65 private label brands. Creating a “best in class” for their brands on all “digital shelves”. I have been very involved with Sunny with a Chance of Flowers, a ”better for you” wine brand with National distribution, helping to grow Sunny through social media, digital ads, and trade ads (Instacart). Doubling Sunny’s E-commerce sales in less than a year with a new Shopify website. I also work with our premium brands, Metz Road, VDR, and am launching our new organic premium brand, Grandeur and our first wine Spritzer in a can, HOXIE with new E-commerce sites and digital marketing strategies. I work directly with external photographers, web designers, graphic designers and ad agencies. Internally I work closely with our brand managers, IT & Finance teams and report directly to our CMO.
-
Marketing Manager
Sep 2020 - Aug 2021 (11 months)
I was responsible for the management and new development of their e-commerce site. I was also in charge of their digital marketing, social and e-mail campaign strategy and content. I grew Rombauer’s DTC Sales in the last quarter of 2020 by 400% from the year before. I vetted new software (Trello, Hubspot, SalesForce, Shopify, Commerce 7). I created their online marketing strategy plan and a new virtual tasting experience marketing plan. I was also involved in persona development. I grew Rombauer’s DTC Sales in the last quarter of 2020 by 400% from the year before.
-
Director of Marketing & Product Development
Mar 2018 - Aug 2020 (2 years 5 months)
Created this social-good Shopify e-commerce store in five months from the ground up- product development, branding, web development, strategic marketing campaigns (organic & paid)- social, e-mail, blogs, influencer.•
• Creative/ Marketing Development –Branding, Advertising
• Content development (written & visual), Social- Pinterest, Instagram,
Facebook, e-blasts, blog, photography, video
• Web Development- Created Give Back Goods E-Commerce site
• Product Development – sourcing, pricing and negotiating terms
• Product Business – proposals, estimates, contracts, marketing plans,
budgets, P&L
• Sourced & Developed all suppliers & products
• Logistics – Drop Shipping
• Client/ Customer Management – Work with both retail customers &
corporate clients
-
Director of Projects, Products and Marketing
Tayjoley Design
Jun 2016 - Jun 2018 (2 years)
Creative/ Marketing Development -digital, copywriting, website, collateral Product Development - sourcing, pricing and purchasing Product Business - proposals, estimates, contracts, marketing plans, budgets, P&L Developed new clients and channels Logistics - Shipping, trucking, warehousing Project Management -for both commercial & residential projects Client Management - liaison between design team and clients *
-
Product Development & Marketing Manager
Diamond Resorts International
Mar 2015 - Jun 2016 (1 year 3 months)
Product development and product marketing: World Discovery Kids Club loyalty program, products and services in 8 months Travel related products and loyalty program for 'solo' travelers Travel related products for segmented members- Club, Owners, Florida residents Travel related products for Norwegian Cruise Lines Experiential offerings and travel packages & events for 350,000 members Directed all phases of the product/project life cycle, from concept and development to marketing and sales Product marketing - marketing communication strategy, content development, creative briefs- * digital, social, e-commerce, collateral, newsletters Managed creative, IT, web, legal, finance and application teams & timelines Project proposals, estimates, marketing plans, KPI, P&L Product research - sourcing, surveys, focus groups, pricing, packaging Developed Strategic partnerships - cruise lines, travel and leisure companies Creative development - private label branding, CPG, Social, e-blasts, newsletters Product training - developed & presented training - sales, service & management Vendor relations - contracts, negotiations, purchasing, logistics management