Tracey Prever

Vine Digital Growth excels in enhancing your brand or product within the wine, beverage-alcohol, or CPG & consumer goods sectors, fostering growth in the ever-evolving digital landscape.
• Shopify E-Commerce Development & Implementation: wine clubs,
subscriptions, compliance
• Digital Shelf Optimization: grocery & liquor stores (Instacart, Target.com.
Wine.com), trade sites
• Digital Advertising Strategy & Implementation: Instacart, Google, META, Email,
Digital Coupons
• Social Media, LinkedIn, Influencers.

Head of Digital Marketing & E-Commerce:
E-Commerce Transition & Development - Shopify Plus
Digital Marketing/ Advertising Strategy & Development- Google, META, Instacart, Programmatic
Digital Shelf Optimization: grocery & liquor
E-Mail Marketing Strategy & Content Development
Social Media Marketing Strategy & Implementation - LinkedIn, META, Pinterest
Content Development & Management- design, copy, photography
Business – marketing plans, budgets, vetting software, proposals, contracts, compliance
Analytics - GA4, Profitero


DTC Sales Growth: Transitioned the Sunny with a Chance of Flowers brand to Shopify Plus, doubling DTC sales annually. Integrated Klayvio e-mail, creating a consistent, on-brand segmented customer journey, tripling subscribers in three months and 4x email sales in the first year.

Effective Digital Advertising & New Sales Channels: Launched successful Google, META and Instacart ads, generating a 3.5 ROAS on Google and a 4.5 ROAS on Instacart. Continuously optimized analytics to refine ads for improved performance.

Brand Expansion: Developed new e-commerce sites for eight emerging global brands along with a digital marketing & social media strategy for each brand.
Digital Shelf Excellence: Established "best in class" digital shelves across national grocery and liquor stores including Kroger.com, Walmart.com, Target.com, and Instacart.

Strategic Planning: Developed a comprehensive three-year digital growth strategy and a LinkedIn content strategy to enhance corporate presence.

Digital Marketing: development & strategy
E-Commerce: development & strategy
E-mail: Strategy, calendar, content, segmentation, A/B testing, design
Social Media Strategy & Content Development: Pinterest, META, Google, LinkedIn
Tasting Room (Visit Us): Developed new marketing & virtual tasting experiences
Photography & Video
Business – analytics, marketing plans, vetting software, proposals, budgets, contracts

E-Commerce Development & Growth: Spearheaded the development of a new e-commerce site, and implemented a consistent, segmented email campaign and omni-channel marketing strategy, resulting in 400% increase in DTC e-commerce sales within three months.

Customer Engagement Expansion: Developed a comprehensive LinkedIn strategy, launched a corporate gifting initiative, and introduced a virtual wine-tasting program, significantly boosting customer engagement and sales.

Startup E-Commerce store selling fair trade and sustainable home decor, gifts & accessories.

E-Commerce: Store Concept, Development & Management
Marketing Development & Strategy: Branding, Digital Advertising, Social Media
Product Development: Sourcing, Pricing
Content Development: E-mail, Pinterest, META, Google, Blog
Customer Management: DTC, Retail & B2B Corporate Clients
Business: Proposals, Estimates, Contracts, Marketing Plans, Budgets, P&L
Logistics: Drop Shipping

Startup E-Commerce Profitability: Founded and managed e-commerce store selling fair trade and sustainable home decor, gifts and accessories. Achieved profitability within three months.

Community Building: Built and fostered a loyal community of conscious consumers through strategic digital marketing, driving consistent year-over-year growth

Interior design firm specializing in designing large, high-end resorts & resort homes. 

Creative / Marketing Development: digital, copywriting, website, collateral
Product Development: sourcing, pricing, purchasing
Business: proposals, estimates, contracts, marketing plans, budgets, P&L
Sales Development: corporate & hospitality clients and channels
Logistics: shipping, trucking, warehousing
Project Management: residential and commercial projects

International Resort Company

E-Commerce Website Development
Product Development: sourcing & pricing
Marketing: strategy, content, creative briefs, social, e-commerce, collateral, newsletters
Creative Development: private label branding, Social, e-blasts, newsletters
Business: Proposals, estimates, marketing plans, KPI, P&L
Consumer Research: surveys, focus groups, pricing, packaging
Partnerships: cruise lines, travel & leisure
Product Training: developed & presented training to sales, customer service & management teams.
Vendor Relations: contracts, negotiations, purchasing, logistics management

Product Development: Developed & marketed new products to 350,000 members, bringing in new revenue lines. This included; World Discovery Kids Club, Solo Travelers Club and a partnership with Norwegian Cruise Lines.

E-Commerce Development & Marketing: Led e-commerce development and created marketing strategies for each product.

Managed Cross-Functional Teams: Creative, IT, Dev Ops for product development and marketing initiatives.

New Product Presentations: Presented products to sales and marketing teams around the country.