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Marketing, Creative & Product Development

Tracey Prever

Napa, CA
coroflot.com
Available Now
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  • About
  • About

    Experienced and creative marketing professional with e-commerce experience. Accomplished in all aspects of marketing and product development from concept through product launch and sales. Areas of expertise include; product ideation, consumer research, branding, product development, marketing strategy, digital & social marketing, content development, and creative project management.

    Currently, I am the director of marketing and product development for a social-good start-up e-commerce Shopify store that sells fair trade, eco-friendly and cause-based gifts, home décor and fashion accessories. Our target market is Millennials who are conscious consumers. I developed their branding and website, sourced all products, work with suppliers worldwide, created marketing channels, strategies and all creative content for their digital and social media, email marketing, blogs, PR and Google advertising campaigns. I also manage a freelance marketing team.

    Prior to this, I was the director of marketing for a design firm that specialized in large residential and commercial resort projects. I managed the design team and worked directly with their residential and hotel clients. I created their website and marketing pieces and managed all their projects.

    In my role at Diamond Resorts International, I developed and created marketing campaigns for new travel products, guest experiences and loyalty programs for Diamond’s 350,000 worldwide members. I worked directly with their creative team, IT, management and sales teams from around the country on marketing these products and creating events. I also developed new travel products and marketing materials for a brand partner with Norwegian Cruise Lines.

    For Amity Naturals, I sourced, branded and developed a U.S food and beverage product line and oversaw new private label brand to be exported to Asia.

  • Education
    • BS Fine Art/ Photography
      Ca College of Art
  • Experience
    • Sr. Digital Marketing & E-comm Manager
      Scheid Family Wines
      Aug 2021 - Present (1 year 10 months)
      I am in charge of all of the Digital Marketing Strategy & E-commerce sites for Scheid Family wines, including 15 global brands & 65 private label brands. Creating a “best in class” for their brands on all “digital shelves”. I have been very involved with Sunny with a Chance of Flowers, a ”better for you” wine brand with National distribution, helping to grow Sunny through social media, digital ads, and trade ads (Instacart). Doubling Sunny’s E-commerce sales in less than a year with a new Shopify website. I also work with our premium brands, Metz Road, VDR, and am launching our new organic premium brand, Grandeur and our first wine Spritzer in a can, HOXIE with new E-commerce sites and digital marketing strategies. I work directly with external photographers, web designers, graphic designers and ad agencies. Internally I work closely with our brand managers, IT & Finance teams and report directly to our CMO.
    • Marketing Manager
      Rombauer Vineyards
      Sep 2020 - Aug 2021 (11 months)
      I was responsible for the management and new development of their e-commerce site. I was also in charge of their digital marketing, social and e-mail campaign strategy and content. I grew Rombauer’s DTC Sales in the last quarter of 2020 by 400% from the year before. I vetted new software (Trello, Hubspot, SalesForce, Shopify, Commerce 7). I created their online marketing strategy plan and a new virtual tasting experience marketing plan. I was also involved in persona development. I grew Rombauer’s DTC Sales in the last quarter of 2020 by 400% from the year before.
    • Director of Marketing & Product Development
      Give Back Goods
      Mar 2018 - Aug 2020 (2 years 5 months)
      Created this social-good Shopify e-commerce store in five months from the ground up- product development, branding, web development, strategic marketing campaigns (organic & paid)- social, e-mail, blogs, influencer.•
      • Creative/ Marketing Development –Branding, Advertising
      • Content development (written & visual), Social- Pinterest, Instagram,
      Facebook, e-blasts, blog, photography, video
      • Web Development- Created Give Back Goods E-Commerce site
      • Product Development – sourcing, pricing and negotiating terms
      • Product Business – proposals, estimates, contracts, marketing plans,
      budgets, P&L
      • Sourced & Developed all suppliers & products
      • Logistics – Drop Shipping
      • Client/ Customer Management – Work with both retail customers &
      corporate clients
    • Director of Projects, Products and Marketing
      Tayjoley Design
      Jun 2016 - Jun 2018 (2 years)
      Creative/ Marketing Development -digital, copywriting, website, collateral Product Development - sourcing, pricing and purchasing Product Business - proposals, estimates, contracts, marketing plans, budgets, P&L Developed new clients and channels Logistics - Shipping, trucking, warehousing Project Management -for both commercial & residential projects Client Management - liaison between design team and clients *
    • Product Development & Marketing Manager
      Diamond Resorts International
      Mar 2015 - Jun 2016 (1 year 3 months)
      Product development and product marketing: World Discovery Kids Club loyalty program, products and services in 8 months Travel related products and loyalty program for 'solo' travelers Travel related products for segmented members- Club, Owners, Florida residents Travel related products for Norwegian Cruise Lines Experiential offerings and travel packages & events for 350,000 members Directed all phases of the product/project life cycle, from concept and development to marketing and sales Product marketing - marketing communication strategy, content development, creative briefs- * digital, social, e-commerce, collateral, newsletters Managed creative, IT, web, legal, finance and application teams & timelines Project proposals, estimates, marketing plans, KPI, P&L Product research - sourcing, surveys, focus groups, pricing, packaging Developed Strategic partnerships - cruise lines, travel and leisure companies Creative development - private label branding, CPG, Social, e-blasts, newsletters Product training - developed & presented training - sales, service & management Vendor relations - contracts, negotiations, purchasing, logistics management
  • Awards

    Silver ADDY Award -

  • Industries
    • Food & Beverage
    • Luxury Goods
    • Publishing
    • Retail
  • Skills
    • Art Direction
    • Content Management
    • Content Strategy
    • Creative Direction
    • Design Management
    • Photography
    • Photoshop
    • Print Production
    • Product Development
    • Project Management
  • Elsewhere on the Web
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  • On Coroflot
    @TPrever, member since 2016
      • Followers 3
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