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Hugo Boss / HUGO MUSIC Campaign
Led design of Campaign based on promotional offerings including, HUGO
Headphones, iTunes Card and iPod Shuffle.
Directed photography and Layout design for main campaign visuals. Led design of all gift sets, in-store/out-of home visuals and POS material for exclusive campaign with Macy’s. Led design of “Listening Stations” to increase visibility of promotional offering and increase trial opportunities in store.
Created iTouch App and Mac App to show music and video content relating to the campaign, connecting Hugo Boss with Apple and highlight the quality of the 'Hugo' Head Phones GWP.
