Tracy Smith
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About
Beauty industry creative expert. Effective communicator experience leading small departments as well as conveying concepts and briefs to vendors, agencies and photographers. Accustomed to working with tight schedules and within budgets. Passionate about branding, actively participates in cross departmental teams, providing leadership and creative solutions with enthusiasm, flexibility, a positive attitude and first class design. Extensive experience with brand equity and representation.
Design/Production Experience: In-Store Merchandising & Display, POS Furniture, Primary and Promotional Packaging, National Advertising, Photography Direction, Retouching, Color Correction, Co-op/Catalog insertions, Direct Mail. On site experience for Press Runs and Flagship Display Installations. Vendor Sourcing, Purchasing and Trend Research. Experienced with Event Planning and Execution (large and small). -
Education
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Graphic DesignOswego State University2000
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Experience
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Art DirectorFreelance/ContractMiami, FLOct 2014 - Present (11 years 8 months)Clients include - Miami Web Fest, Brilliance New York/V19.69 Italia, AB&A Advertising
• Concept and design for Primary and secondary packaging for new hair tools, skin care and fragrance line.
• Consult on existing brands, provide mentor/coaching for additional designers.
• Design of Creative Content for promotion of festival including digital assets for facebook, newsletters and website posts.
• Design of awards night program, event space collateral and programing on-screen visuals and editing.
• Digital assets for monthly site updates. -
Art Director, Regent Seven SeasPrestige Cruise HoldingsMiami, FLJul 2014 - Oct 2014 (3 months)Lead in-house graphics team of 6 designers for production of all Direct Mail, National Advertising
and On-board Collateral. Consulted on Digital content and international needs. -
Art DirectorMiami, FLJul 2012 - Jul 2014 (2 years)Lead creative dept. for design and production of POS material for all prestige fragrances with top focus on Dolce&Gabbana, Gucci, Hugo Boss and Lacoste.
• Management of 3.5MM budget for design/ production of all In-store merchandising materials for Travel Retail/Duty Free customers in airports and border locations across North and South America.
• Design/Deliver approximately 8 launches per year across brand portfolio.
• Oversee all POS design/production for 24 different regional distributors across Latin America including; design and materials locally sourced, deployment of guidelines, individual working sessions with local teams, and special executions for top priority projects.
• Work with Global Team and Fashion Houses to ensure alignment to brand guidelines and equity. -
Creative ManagerNew York, NYJul 2003 - Jul 2012 (9 years)Leading design of POS material for GUCCI, ESCADA and HUGO BOSS fragrances.
• Design of all in-store merchandising visuals and sales materials for top brands for all retailers.
• Worked directly with Visual directors from top retailers and Flagship Doors on Launch displays.
• Worked with Marketing, Training, PR and Advertising depts for all creative needs.
• Managed design/production for scented/unscented Advertising for national campaign.
• Designed presentations and additional visuals aids for Marketing/Sales; selling/training collateral for Sales Force.
• Event planning and design (throughout event) for Annual Sales Meetings.
• Also worked on LACOSTE, BURBERRY, PAUL SMITH, JEAN PATOU, PUMA, CHRISTINA AGUILERA. -
Sports PhotographerNew York, NYMar 2009 - Jul 2012 (3 years 4 months)Freelance Photographer for East Coast Mixed Martial Arts events.
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Graphic DesignerQueens, NYAug 2000 - Jun 2002 (1 year 10 months)Retouching; color correction; color conversion to CMYK, U.S. SWOP Standards; Pre-press file preparation & pre-flight for RGB and CMYK output.
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Awards
Received P&G ‘ROCK STAR’ Award from Country Leader - iHub Approval System • F‘12 - Sp‘14
Nominated, Global SPM Award, ‘Best In Class’ Execution - LACOSTE • Eau de LACOSTE PF • Sp‘13
Received P&G AWARD for Execution (US). GUCCI • GUCCI GUILTY• Fall ‘10
Received Global P&G SDM Award - GUCCI GUILTY POUR HOMME • Spring ‘11
Received P&G Award for Collaboration, Nominated for Global P&G SPM Award for June 2010, EXCELLENCE – Best in Class Execution. HUGO BOSS • HUGO/APPLE CI • MACY’S Exclusive Initiative Fall ‘09 -
Skills
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Elsewhere on the Web
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On Coroflot@TracyMKS, member since 2015
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