Oct 2014 - Present (6 years 8 months)
Clients include - Miami Web Fest, Brilliance New York/V19.69 Italia, AB&A Advertising
• Concept and design for Primary and secondary packaging for new hair tools, skin care and fragrance line.
• Consult on existing brands, provide mentor/coaching for additional designers.
• Design of Creative Content for promotion of festival including digital assets for facebook, newsletters and website posts.
• Design of awards night program, event space collateral and programing on-screen visuals and editing.
• Digital assets for monthly site updates.
Art Director, Regent Seven Seas
Prestige Cruise Holdings
Jul 2014 - Oct 2014 (3 months)
Lead in-house graphics team of 6 designers for production of all Direct Mail, National Advertising
and On-board Collateral. Consulted on Digital content and international needs.
Jul 2012 - Jul 2014 (2 years)
Lead creative dept. for design and production of POS material for all prestige fragrances with top focus on Dolce&Gabbana, Gucci, Hugo Boss and Lacoste.
• Management of 3.5MM budget for design/ production of all In-store merchandising materials for Travel Retail/Duty Free customers in airports and border locations across North and South America.
• Design/Deliver approximately 8 launches per year across brand portfolio.
• Oversee all POS design/production for 24 different regional distributors across Latin America including; design and materials locally sourced, deployment of guidelines, individual working sessions with local teams, and special executions for top priority projects.
• Work with Global Team and Fashion Houses to ensure alignment to brand guidelines and equity.
New York, NY
Jul 2003 - Jul 2012 (9 years)
Leading design of POS material for GUCCI, ESCADA and HUGO BOSS fragrances.
• Design of all in-store merchandising visuals and sales materials for top brands for all retailers.
• Worked directly with Visual directors from top retailers and Flagship Doors on Launch displays.
• Worked with Marketing, Training, PR and Advertising depts for all creative needs.
• Managed design/production for scented/unscented Advertising for national campaign.
• Designed presentations and additional visuals aids for Marketing/Sales; selling/training collateral for Sales Force.
• Event planning and design (throughout event) for Annual Sales Meetings.
• Also worked on LACOSTE, BURBERRY, PAUL SMITH, JEAN PATOU, PUMA, CHRISTINA AGUILERA.
New York, NY
Mar 2009 - Jul 2012 (3 years 4 months)
Freelance Photographer for East Coast Mixed Martial Arts events.
Aug 2000 - Jun 2002 (1 year 10 months)
Retouching; color correction; color conversion to CMYK, U.S. SWOP Standards; Pre-press file preparation & pre-flight for RGB and CMYK output.