Chris Svensrud

Chris has spent the last 18 years acquiring, analyzing, and synthesizing information primarily to commercialize industry-leading products. With this comes the proven ability to lead teams, develop product vision, and establish business strategy.

Recently the Sporting Goods Business Lead for product Design at Target and previously Founder of two sustainable product design and marketing companies he has demonstrated a unique aptitude for innovation cultivated from multi-disciplinary and diverse approaches to business strategy and product development.

One area is leading unparalleled product development by aligning product objectives (user experience and performance) with marketing communication (customer expectations and brand promise) and by distilling the essence of both into unified principles for client and the design team.

As the founder at Nook Sleep System he combined science and technology with innovative marketing to meet the goal of repositioning the infant mattress as the most considered purchase a new parent is to make. This company was a bold collaborative effort between his wife, Chris and 72 and Sunny (recently named #1 innovative marketing firm in the world 2012 by Fastcompany). Notice the reference to the mattress and bedding project.

Another key area is to find and develop strategy for existing or new product developments. Chris sees strategy cultivated by leading teams though the process of discovering an understanding of a business or products core competency, its technical boundaries, and the products core desirability in the marketplace. The intersection of the core competency, technology and desirability is where innovation strategies are found.

By looking for opportunities that leverage core values. It may be in business development, marketing, communication, technology, product development or hiding at manufacturing facilities. It may involve using existing capabilities or developing new ones.