Veronica Martinez

BASIS.ed, AZ 2017-Current: Lead Sr. Graphic Designer
Currently I am the Lead Sr. Graphic Designer for national and international independent charter schools.
I design for advertising materials for print, web and internal usage. Materials include brochures, fliers,
display banners, web banners, e-blasts, T-shirts, and promotional pieces.

I am the lead Sr. Graphic Designer for the Sunday East Valley Tribune and Wednesday Ahwatukee Foothills Tribune. My responsibilities include layout, design and pagination for both weekly publications. I communicate on a daily basis with editors and staff for weekly content, and to meet printer deadlines in a fast paced environment. It is my responsibility that all needs are met to produce our weekly newspapers.

My responsibilities include designing material for current and potential customers, as well as mock up ideas
for internal staff which include, logos, booklets, posters, cards and marketing material while maintaining
customer service at all times. I communicate daily with sales representatives, customers, accounting,
production team and vendors. I coordinate the production flow for digital projects from start to finish and
shipping destinations, while enforcing the Artisan Colour quality standards.

As an On-Site Lead Graphic Design Coordinator, I am responsible for managing the Brandmuscle Arizona
Production Department at Alliance Beverage Distribution and enforce the company’s branding standards.
I manage a team of designers and production assistant. My duties include collaborating with the Alliance
Beverage VIP of Marketing for local campaigns that are distributed throughout Arizona, including retail
stores, restaurants, venues, special events and all vendors. I train new sales staff on our internal tracking
system, coordinate execution of print and all projects, design ads for our customers and marketing collateral
for the sales team, while committing myself to quality customer service.

As the Marketing/Boutique Manager I was responsible for creating and managing all marketing material
including logos, brochures, fashion labels, advertisements, website images, and in-house forms I also styled
and directing photo shoots. I was in charge of sales transactions, inventory, customer service, staging, and
managing the boutique.

As a Graphic Designer/Production Coordinator I was responsible for monthly publications throughout the
U.S. This included complete electronic magazine layout, designing feature stories and editorial layout,
proofing, photo retouching, file organization and archiving. I also managed the design staff and production
schedule.
Rewarded $125 dollars for producing the most publications.

I was the Art Director for the Phoenix Auto Guide weekly publication. My responsibilities included magazine
start-up, establishing production department work flow, assist in writing in house SOP training manual,
designing media kits, multiple creative ads, publication layout, pagination, & sending publication via FTP
to the printer. I managed and organized all active & archived documents, photos, & art work that is in house
or provided. I maintained productive communication directly with Ad Agency Designers, the Printer, Sales
Reps & Sales Manager/Publisher, Regional Manager, Distribution Manager, Production Assistants, and the
Director of Production. Achieved the Art Director of the Year Award.

Responsible for designing visual display case for analytical lab, and maintain freelance opportunities. Sample
preparation with Tripod Mechanical Polish technique for Transmission Electron Microscopy and Focus Ion
Beam. Communicate with lead scientist and Device Engineering on specific work related issues and jobs that
are submitted for analysis. Certified to operate equipment: Focus Ion Beam (FIB) FEIX830 with Microsoft
application, DISCO SAW, and Precision Ion Polish GATAN. Achieved a Bravo Award: For excellent
performance and seven years perfect attendance. Achieved a Manufacturing Excellence Award: For quality
performance as a CDR associate, Quality Champion Award: Saving ten thousand dollars of production,
became a team member of QS9000: Improved production process in clean room environment. Became a
Certified Emergency Response Team Member for Motorola.