Valina Convent

Graduated Cum Laude, Strategic Product Design with honors Graduation project: "Touch me! Which touch-points constitute the brand image of Océ?" - I explored which brand experiences are relevant for the brand image of Océ & which ones influence the most the image of Océ & why these brand experiences are important for the customer. Ideas and advice were given. Design Strategy Project · With a team we made a brand strategy plan for the Reinier de Graaf Groep hospital in Delft in the Netherlands Internationalisation · A plan was made to introduce a product from Denmark in Ecuador, and take into account the differences between cultures which influences the success or failure of a product in markets SPD Research Project · I researched for an international dairy company how the company dealt with terminating projects and why it is that difficult to terminate a project once it has started. Acquiring knowledge about decision-making by humans and their limitations was part of this research Integrated Design Project · For the company Trespa B.V. we looked for new applications of its panels and presented a concept complete with drawings and a marketing plan. Trespa will bring this concept to the market New Product Commercialisation · With a team we made a launch plan for the soft-helmet of the Dutch company Smartcap in the U.K.