William Elliott

Lead corporate social responsibility (CSR) and philanthropic efforts while overseeing company culture initiatives and branding. I enhance corporate identity, foster community engagement, and align brand messaging with positive social impact. Collaborate across departments to implement programs supporting company values and business goals.
- Corporate Event Management - Chaired annual fundraising events including Golf Tournament and Walk-for-Water, supporting the Alzheimer’s Association CT Chapter, and the Connecticut Children’s Medical Center, generating $175+ in contributions to date
- Oversee HR support initiatives including awareness campaigns, volunteer drives, and talent acquisition
- Lead company culture programs, appreciation events, and recruiting outreach
- Represent company at industry and community events to strengthen brand presence.

Directed corporate creative marketing and events strategy, ensuring consistent branding across digital, print, and video. Designed and produced literature, animations, and event collateral. Provided creative direction to video/web teams, elevating design standards, and led design for fundraising/corporate events to boost engagement and visibility.

Spearheaded full company rebrand in 2019, modernizing identity across platforms. Developed and executed marketing strategy with budgets and KPIs. Directed design for trade shows, webinars, advertising, and campaigns, generating 10% MoM growth in online distribution sales ($4M annually). Designed recruitment campaigns and lead corporate event initiatives. Drove sales through messaging strategy and creative content across digital media and traditional marketing initiatives in collaboration with sales and leadership teams nationwide.

Burt Process Equipment is a mid-size manufacturer of custom-engineered water purification and fluid handling systems. A leading global distributor of tools and fluid handling equipment since 1970. As the Marketing Coordinator and Lead Designer, I brought awareness to product offerings through print and digital design, website design, photography, video production, trade show and promotional materials, social media outreach, and corporate sales collateral. Utilizing design technology and digital outreach platforms, I expanded our customer base and improved engagement performance to influence sales. In January 2019, I was promoted to Marketing Manager over an expanded creative team, providing design direction and concept development. I continued to oversee digital advertising campaigns (Google/Bing PPC/PLA), created branded marketing materials, and co-chaired annual golf fundraiser raising $110,000+ for CT Children’s Foundation.

Prestigious practice offering complete oral care in a spa-like setting
Provide IT support for the entire practice while serving as the lead in marketing and design.
• Maintain all IT systems for the practice and provide support to staff and doctors
• Assist staff with dental related software – Dentrix, Simplant, Dexis, and all office applications.
• Maintain backups and monitor network activity, server maintenance – procure all needed equipment upgrades, file management
• Maintain website, social media and marketing efforts utilizing Facebook, Twitter, Constant Contact and Wordpress
• Edit and draft copy for articles and communications, collaborate with publications
• Design and prepare lecture presentations, surgical illustrations and diagrams
• Create testimonial and surgical video utilizing equipment, Adobe Premier and After Effects for editing
• Patient and dental photography utilizing professional cameras, flashes and Eye-Fi wireless capabilities. Video production and editing for surgical procedures, events and patient testimonials
• Research products for use in surgical and patient care
• Maintain office facilities and supply purchases
• Handle communications with other doctors and practices for iCat, Dicom and CBCT scans
• Trained in the use of Simplant for computer guided implant placement and pre-treatment setup
• Travel nationally to assist in lectures, dental courses and labs

Exclusive provider of BG Products to automotive dealers statewide Designed high-end marketing materials to increase sales and brand awareness for Lubri-Care and their clients served as creative project lead managing the office staff. * Lead for company goals planning and development implementing marketing strategies, which include rebate programs, media creation, POP, direct mail, trade shows and advertisements. * Designed and coordinated automotive events, company functions and client marketing campaigns utilizing both online and conventional methods increasing client retention and business offerings. * Provided IT systems support on multiple platforms, increasing productivity and efficiency with technology advancements. Researched, purchased, integrated and maintained all equipment. * Designed a wide range of high quality print marketing materials consistent with branding while providing print consulting and project coordination to clients.

Lead designer tasked with the oversight of large format print graphic departments in three branch locations providing training and direction to Jr. Designers. * Developed accurate design concepts to specification for clients in a tight deadline environment. * Trained team members with design direction and equipment knowledge increasing productivity and product quality. * Consulted with top retail clients and non-profit organizations in delivering business-to-business products and services increasing branch revenue and offerings in line with corporate initiatives. * Extensive knowledge of large format print equipment and substrates. Skilled in the tools of the trade producing, signs, vehicle graphics, retail sales materials and custom design.