Will Slaton

Helping design websites and web-based apps by discovering what is known and believed within the company and (hopefully) what customers are telling us, connecting the dots, designing a compromise, working towards (and sometimes fighting for) the best solution, ensuring that it is developed accordingly and at times, testing solutions… then after and during - exploring new ideas and opportunities to make it even better.

I currently work in Agile teams to design user experiences and interfaces that exhibit an intuitive and clear construct that makes it possible for our users to complete their orders with their customers quickly and correctly with very little effort.

Designing and developing various logos, brochures, sales materials, trade show booths and graphics, annual report designs, ads and working with the team to build a responsive WordPress version of our website.

Working freelance for a variety of clients including Tuesday Morning and ClickHere at The Richards Group.

Retail Design:
:: Working with marketing to produce retail POP displays, holiday POPs, internal signage, window clings, weekly and monthly specials, and retail disc wrap inserts and backer cards.
:: Design and development of additional promotional materials, including Blockbuster Pass promotions.
Visual Design:
:: Additionally, designing and developing home page promos, landing pages, gaming graphics, web banners, eNews offers and Ad Hoc emails. Developing animated Flash banners for external placements.

In charge of designing and developing direct response marketing kits for several non-profit and charitable organizations, that include comprehensive direct mail and web marketing that utilizes test packages to measure performance with participating donors as well as endeavor to captivate new donors. Some of the clients I created work for are American Bible Society, Feed the Children, Brigham and Women's Hospital, Church World Service and Oblate Missions.

Developing new branding and updating and helping clients with existing branding, by creating solutions in print and online.

Consultancy design and development of marketing materials for various clients.

:: Concept direction for award-winning ad campaign, annual reports and trade show booth for large accounts; Complete designs of trade show booths from floor plans to complete designs; Selection of photographers and negotiations saving several thousand over the 4+ years employed. Art Direction of photo shoots for key accounts; Creation of web designs, web banner advertising, logo and corporate identities, additional promotion (t-shirt, magazine inserts, buttons, POS — in-store posters, brochures and fractional ads)
:: Interaction with clients, including presentations, photo shoots & dinner meetings – both locally and abroad
:: Management of web teams (internet projects) and brand teams to develop and maintain consistency of collateral, and minimize redundancy in rebranding program for client RBRC
:: Spear-headed awards submissions, winning company more than two-dozen awards, creating mass internal PR opportunities

Concept design and development of new drug promotions for doctors to sell to care givers and patients.

Design and development of POS in-store signage and other promotions.

Design website pages and other associated graphics for specific clientele.

:: Development of new and existing packaging related materials for GSK products (i.e. product inserts, carton design, label and tray designs, etc.); Creation of new (color-correct) vaccine packaging system
:: Creation of brand identity for product launches and layout structures for marketing (group studies); Creation and development of new brand and package design looks for Avandaryl, Com-V-Pak, Entereg, Boostrix, Requip RLS, Arranon, Avodart, and Brand Rx

:: Art direction, development and implementation of marketing materials, vendor management, direction and concepts for key accounts (Projects include: packaging, logo identity, advertising, web design, promotional items and other collateral); Created ads campaign for Goodwill Community Foundation and developed new brand identity for LowCountry Foods, Carolina Gold Rice

:: Creation and development of company documentation, created and developed a multi-platform tracking system and company-wide documentation (including vendor forms and legal language), saving company hundreds in cross-platform software and program development
:: Creative direction, development and implementation of marketing materials, led small team of designers and managed monthly magazine
:: Vendor management, direction and concepts for all accounts, worked directly with vendors, set color standards and managed press-approvals

:: Design and production of packaging, advertising, monthly sell-sheets, magazine wraps, etc.; Developed standard operating procedure for ‘STARS’ layout format; Developed annual line-looks for both Paramount and The National Academy of Recording Arts and Sciences
:: Creative direction, development and implementation of marketing materials, led small teams of designers and production artists on large projects
:: Working directly with clients and vendors, worked directly with President’s and V.P.’s to ensure project completion. Operated closely with vendors to develop standards and brokered photography, saving 30Sixty thousands of dollars

:: Developed creative strategies, directions and concepts for key accounts. Creating quality creative materials, which reflect clients overall marketing strategy and desired market position. Created all marketing materials for new accounts including new identity for advertising agency

:: Complete concept through development of projects for key accounts, infusing implementation of design, time lines, budget and project parameters for high technology clientele; Created new identity systems (including folder, brochure, poster and invitation) for Aqcess Qbe and El Paseo that later went on to win two awards and sold 191 homes at a rate of 28 per week

:: Intensive development of entire branding and marketing sales promotion material for introduction of new theme-based retail complex, created new identity system including complex brochure and poster, packaging, retail signage and custom font development