Senior Designer/Art Director
Nov 2015 - Present (5 years 7 months)
Designed and produced UX/UI modules for mobile and desktop across multiple media/publications. * Directed and managed digital display production team while advancing client voice and best practices. * Led visual presentations to communicate consumer facing digital display campaigns to a variety of audiences. * Partnered with external and internal teams to develop, implement and manage digital design modules/templates. * Developed brand and style guides through digital and product UI/UX. * Photo/CGI layout and direction.
Advance Auto Parts
Creative marketing team management and direction. * Integrated marketing, UX/UI design, .com and digital direction across all media. * Partnered with external and internal teams to develop, implement and manage digital design modules/templates. * Designed retail space footprints and planograms. * Project and process cultivation and management.
Implemented digital and print design & production of Caldrea/Mrs. Myers core brand product, email, catalogue, .com. * Consumer facing functionality, brand identity, direct marketing, POP, web design/functionality, planograms.
Marketing Communications Manager
Developed innovative and strategic creative solutions to successfully evolve and implement the Wagner brand. * Designed and produced all sales and marketing materials including packaging, point of sale, collateral and exhibit design. * Photo direction, production team management and all aspects of print and website production.
Designed and managed multiple projects including a variety of print materials, direct mail, marketing collateral, catalogue layout and additional promotional materials. * Commissioned, purchased and directed photography and illustration.
Thistle Dew Fine Graphics.
Clients include: Wunderman, Best Buy, Caldrea Companies/ Mrs. Meyers, Preston Kelly, Illume candles, Anthropologie, Target, Macy's, Tartan Marketing, Health East, LifeTime Fitness, Marshall Field's, Cosmopolitan, Saks, Harrod's of Knightsbridge and Pottery Barn. HOW design inHowse packaging design winner 2008.