Jul 2016 - Present (5 years 4 months)
Utilize technical proficiency in Design Research, Visual Design, Interaction Design, Design Technology, or Content Strategy by owning and managing multiple rapid research, design, prototyping, and product development efforts, including UX budgets * Coordinate, scope, plan, coach, mentor, lead, and provide career guidance and development to a global group of UX professionals.
Director of UX
Creative Software (SaaS)
Sep 2019 - Sep 2021 (2 years)
Deliver on outcomes • Drive change through currency, adaptability, and innovation • Transform ideas, business opportunities, customer service, research, and creative vision into tangible products and services that provide clear, usable, useful, and desirable outcomes for customers • Lead development of all UX assets and deliverables to ensure they are thorough, thought-through, intuitive, easy to use, timely, and gorgeous • Lead and establish best practices and design thinking/process – driving best digital experiences • Lead UX design team in agile, fast-moving environment • Lead teams of UX designers through all phases of product development, ship, and iterate • Manage relationships guiding global business partners, brainstorm, ideate, and create concepts that form the user experiences cross channel (mobile, tablet, and desktop ) • Work in collaboration with clients (customers) and key project team members, including user experience researchers, product owners, tech leads, developers, strategy, project managers, and visual design • Be a passionate advocate for the user, ground ideas in data-driven solutions by partnering with our User Experience Research team to incorporate customer insights and principles throughout the creative process. • Ensure adherence to design best practices, standards, brand consistency.
Auckland, New Zealand
May 2001 - Dec 2016 (15 years 7 months)
Utilise technical proficiency in Market Research, Content Strategy, Visual and Music Production by owning and managing multiple rapid research, design, pre-production, and post-production efforts, including budget, recruitment, onboarding, artist and product development * Coordinate, scope, plan, coach, mentor, lead, and provide career guidance and development to a team of trained professionals, Influence change and business decisions through partnerships with others and using the latest UX methods, such as collaborative design, service design, informal and formal feedback, and rapid critique * Work with songwriters and producers to develop realistic multigenerational product plans that properly prioritize, scope, and plan for research, design, and testing at all phases of the product development process. * Participate in and lead team discussions relative to current target market audience experience projects. Independently leading team sprints, requirements definition sessions, and music development workshops and accurately scoping research and design work * Demonstrate a strong understanding of Agile music production as well as UX methodologies and can troubleshoot the challenges of integrating UX into an Agile model * Become a recognised songwriter for ‘Polynesian Pop’ culture, * Guide eﬀective documentation and communication of design – songwriting, demoing, pre-production, product selection, music and video production, and post-production.