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Content Strategist / Web Design / Copywriter
Amaela Wiley
San Francisco, CA
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About
I love the challenge of creating versatile web content that merges design integrity, editorial content, user experience and business goals - gracefully. I am a team player as well as a self-starter. I have successfully implemented SEO programs that have resulted in top 10 rankings and increased traffic, visibility and business leads. Through my work as a project lead and program manager, I have worked with stakeholders from every level in an Agile environment, participating and leading meetings with diverse groups located in the U.S. and abroad. I have published one book of fiction, and I have blogged about a variety of subjects. I am always writing and thinking of new ideas for creative projects and business endeavors.
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Education
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MPW Creative WritingUniversity of Southern California
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B.A JournalismHoward University
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Experience
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Director of Digital StrategyJun 2015 - Present (11 years)
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Adjunct Professor - English 101 & English CompositionRowan College of Gloucester CountySewell, NJSelected course textbooks designed course outlines and syllabi and provided classroom instruction.
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Consultant/Site RedesignThe Urban Affairs CoalitionCommunications, Philadelphia, PA * Created content strategy for SEO and integration of social media into the updated website (UAC.org). * Developed strategies for increased donor contribution widgets, podcasts and video content. * Edited content, updated website, and conducted Q/A testing and reporting. *
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Sr. Digital Content ProducerAmerihealth CaritasPhiladelphia, PAManage multiple healthcare websites * Perform editing and CMS updates via Crownpeak and iContact * Manage projects via Workfront to troubleshoot and ensure timeliness of deliverables
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Web Optimization AnalystVerisign, Inc.Reston, VAProvided reporting and analysis via Adobe Analytics. * Performed user testing and analysis. * Collaborated with stakeholders to determine goals and create ad hoc reports and analysis. * Created report templates and report intake procedure documents. * Provided site analysis and recommendations. * Managed quality assurance of content, including editing, site functionality, and SEO tested performance and usability with various browsers and devices.
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Consultant/WriterWordzRight CommunicationsSwedesboro, NJConducted PR, marketing, and SEO campaign for the book The Wedding Plan * Designed and edited website for The Mecca Group, LLC * Grant writer and researcher, program expansion plan creator, Bright Stars Reading Club, Los Angeles, CA
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Senior Program ManagerAOLe-Commerce, Dulles, VA * Managed interactive project requests for Careerbuilder and Payscale content and promo packages. * Managed SEO subject matter and location page project results included Top 10 Google rankings and 400% PV increase MoM. * Directed interactive projects for Real Estate and Jobs subject areas. * Pitched content to AOL network for front-screen promotion. * Developed and implemented website redesign strategy managed article migration. * Managed resources and freelance writers, interactive requests, projects and day-to-day activities between the clients and AOL e-Commerce.
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SEO Analyst, QA SpecialistHibu (Yellowbook AdWorks)King of Prussia, PAManaged SEO campaign strategy, content, and reporting utilizing Google Analytics and AdWords. * Interfaced with clients to determine goals and present monthly reports. * Created social media strategies and seasonal campaigns.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@amaelawiley, member since 2015
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Following 2
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Followers 2
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