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Creative Director
AAiub Design Criativo & Comunicação
São Paulo, Brazil
Jan 2013 - Present (13 years 5 months)
A multidisciplinary creative studio specializing in Branding, Typography, Visual Identity, Editorial Design, Social Media, and Environments. We deliver high-fidelity, tailor-made visual solutions designed to meet the unique strategic needs of every client.
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Art & Creative Director
L'Étape Brasil by Le Tour de France (Amateur Cycling Series)
São Paulo, Brazil
Jan 2017 - Oct 2018 (1 year 9 months)
As Art and Creative Director for the premier amateur cycling event in Latin America under the Le Tour de France brand, I was responsible for the end-to-end visual identity and communication guidelines across all digital and physical touchpoints. My role encompassed the creative strategy and execution for online platforms—including the website and social media—as well as the full-scale management of offline production, from initial concept to the final installation of environmental graphics. I oversaw the visual programming for the entire event and developed high-level presentations for sponsors and athletes, while designing a comprehensive range of assets including stage structures, course gantries, directional signage, promotional collateral, event memorabilia, and custom-designed trophies and medals.
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Art Editor
Glamurama Editora
Jan 2009 - Nov 2012 (3 years 10 months)
A leading publishing house specializing in exclusive content for the luxury market.
Art Editor responsible for the visual development and art direction of JP, Poder and Moda magazines (by Joyce Pascowitch), among other high-end editorial titles.
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Art Director
EDITORA LIVRE
Jan 2004 - Jan 2008 (4 years)
A boutique publisher focused on bespoke, custom editorial projects.
Led the art direction and visual language development for major brand accounts, including Peugeot, Roche, and C&A, ensuring cohesive brand storytelling across custom editorial platforms.
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Art Editor
DESIGN WORKS
Jun 2001 - Dec 2003 (2 years 6 months)
A specialized design studio focused on brand development and market positioning.
Acted as Art Director managing the creation of editorial assets for Peugeot and developing visual language and point-of-sale (POS) materials for C&A.
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Art Director
Guimarães Profissionais de Propaganda e Marketing
Jan 2000 - Jun 2001 (1 year 5 months)
A full-service advertising and design agency dedicated to brand credibility, innovative visual languages, and corporate social responsibility.
Art Director in charge of creative development and editorial production for Natura, focusing on brand alignment and social impact narratives.