Angela Mercado
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About
Creative designer of all things print and digital, from large-scale tradeshow graphics to social media marketing with over 10 years of experience. Specializing in the conceptualization, development and fine-tuning of corporate communications and brand management. I enjoy collaborating with team members, designers, copywriters and vendors to bring concepts to life using innovative cross functional solutions. All this while leveraging creative, marketing and project management skills with critical business needs in order to improve brand visibility and awareness.
• A creative problem solver to complex design projects that finds solutions that are comprehensive and compelling
• Projects are always completed within the set deadline and budget constraints
• Works well independently and collaboratively
• Stickler for details
• Reliable and self-motivated -
Education
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Bachelor of Fine Arts Responsible for the FATHEAD Beginning Web DesignCollege for Creative Studies Prioritized customer order requests and followed up2011
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Continuing Education Web DesignCOLLEGE FOR CREATIVE STUDIES2009 - 2009Continuing Education
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Experience
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OWNER & HEAD CREATIVEAM Creative LLCOakland charter Township, MIFeb 2015 - Present (6 years 7 months)Participate in the development of annual communication strategies for clients
using cross-platform approaches: email marketing, online ads, social media,
print advertisements and direct mail
Manage and maintain corporate identity standards and creative assets
Responsible for concept development, graphic design and production in both
print and digital formats
Update websites, create blogs, email marketing campaigns, and social
media posts resulting in increased engagement and brand awareness
Prepare monthly performance reports and analysis for clientele using Google
Analytics, Google AdWords, Facebook Ads Manager and Constant Contact
reporting -
LEAD DESIGNERCREATIVE SOLUTIONS GROUPClawson, MIMar 2011 - Jun 2016 (5 years 3 months)Responsible for concept, development and execution of exhibit graphics, proposals,
print and pixel based designs for highly visible clients
User interface design development and wireframing for touchscreens and
microsites
Concept creation for multimedia, digital graphics and video
Managed corporate identity and brand standards for clientele ensuring visual
consistency
Collaborated with all project team members, clientele and vendors to
define requirements and ensure on-time deliverables of graphics -
CONTRACT GRAPHIC DESIGNERFATHEADLivonia, MIMar 2009 - Feb 2011 (1 year 11 months)Responsible for the overall product design and quality of large scale custom
graphics
Manage production schedules with print vendors
Prioritized customer order requests and followed up on customer inquiries -
SENIOR ART DIRECTOR & CORPORATE IDENTITY SPECIALISTCHRYSLER LLCAuburn Hills, MIJun 2003 - Feb 2009 (5 years 8 months)Responsible for the conception, design and execution of highly visible
international and domestic creative print and digital media projects for both
internal and external promotional campaigns
Managed corporate identity for Chrysler LLC and it’s brands: Chrysler, Dodge
and Jeep®
Create Branding and Identity Systems for Corporate Communications
Manage and direct vendors, design team members, photographers, copywriters
and clientele to ensure exceptional execution of projects from concept
through completion.
Present concept designs and requirements to senior management, vendors
and clients
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Awards
• Won 2 Judges Choice Awards in the Design Review .02 AIGA
• Won Best Student Piece Award in the Design Review .02 AIGA
• An Adobe Feature Designer
• Published in Spine, 2003, an annual publication highlighting the works of CCS students -
Industries
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Skills
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On Coroflot@angmercado, member since 2009
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Followers 2
