Angela Mercado
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About
A versatile multi-disciplined Art Director with over 15 years of experience in design. Proficient
in conceptualizing and executing print and digital experiences that captivate audiences. Proven track record of leading successful projects from inception to delivery, including large-scale events, marketing campaigns, and interactive designs. Skilled in brand management, project leadership, and fostering collaborative environments to achieve creative excellence
• A creative problem solver for complex design projects that finds solutions that are comprehensive and compelling
• Projects are always completed within the set deadline and budget constraints
• Works well independently and collaboratively
• Stickler for details
• Reliable and self-motivated -
Education
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Continuing Education Web DesignCollege for Creative Studies
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Bachelor of Fine Arts Graphic DesignCollege for Creative Studies
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Experience
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OWNER & HEAD CREATIVEAM Creative LLCOakland charter Township, MIFeb 2015 - Present (11 years 7 months)Execute innovative designs and marketing programs for clients across various channels, including print and digital promotional campaigns, websites, and emails, enhancing their presence and customer engagement.
Managed content management systems (CMS) for websites, blogs, email marketing campaigns, and social media.
Lead brand creation projects, including logo design, brand identities, digital assets and packaging.
Report and analyze performance metrics to measure effectiveness of marketing campaigns. -
SENIOR 2D DESIGNER AND ART DIRECTORRochester Hills, MIAug 2022 - Feb 2024 (1 year 6 months)Led the design and execution of projects for over 15 house accounts, focusing on exhibit booths, experiential events/ spaces, info-graphics, and digital assets.
Collaborated on creative strategy, planning, and ideation to drive impactful branded experiences.
Create logo concepts and brand guideline development for various clients.
Developed compelling project proposals and presentations to deliver winning solutions for key clients.
Managed project timelines, vendor relationships and provided material guidance for project estimators and clientele. -
SENIOR COMMUNICATIONS SPECIALISTTroy, MIJan 2020 - Aug 2022 (2 years 7 months)Collaborated closely with the sales team to develop and provide tools, training, and resources for effective product selling and to ensure a cohesive product strategy.
Created and managed marketing collateral and branded communications across channels, including product guides, presentations, videos, email marketing campaigns, LinkedIn posts, press kits, and other content to support sales and
marketing efforts.
Managed trade show presence, including event logistics, venue selection, vendor management, promotional materials, and staffing.
Ensure graphics and digital marketing assets comply with corporate identity standards.
Implemented and launched Digital Asset Management (DAM) system and new website development. -
LEAD DESIGNERClawson, MIMar 2011 - Jun 2016 (5 years 3 months)Conceptualized and executed exhibit graphics, proposals, and print and digital
designs for prominent clients.
Designed user interfaces for touchscreens and microsites, ensuring a seamless
user experience.
Maintained brand standards and ensured visual consistency across all projects.
Collaborated closely with teams, clients, and vendors to meet project requirements and deadlines. -
CONTRACT GRAPHIC DESIGNERLivonia, MIMar 2009 - Feb 2011 (1 year 11 months)Oversaw product design and quality for large-scale custom graphics.
Managed production schedules and customer inquiries, ensuring timely delivery
and customer satisfaction. -
SENIOR ART DIRECTOR & CORPORATE IDENTITY SPECIALISTCHRYSLER LLCAuburn Hills, MIJun 2003 - Feb 2009 (5 years 8 months)Led the design and execution of print and digital media projects for internal and external campaigns.
Managed corporate identity for DaimlerChrysler, Chrysler llc and it’s brands:
Chrysler, Dodge, Jeep, and Ram - creating branding and identity systems.
Directed vendors, design team members, and other stakeholders to ensure project excellence.
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Awards
• Won 2 Judges Choice Awards in the Design Review .02 AIGA
• Won Best Student Piece Award in the Design Review .02 AIGA
• An Adobe Feature Designer
• Published in Spine, 2003, an annual publication highlighting the works of CCS students -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@angmercado, member since 2009
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