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DESIGNER Fashion + Accessories + Packaging

Annie Weihrauch

Los Angeles, CA
shoprockandroyalty.com
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  • About
  • About

    My career covers expansive design aesthetics, product categories, and techniques, which sets me a part from most designers. I have strong leadership and organizational skills. My strong work ethic, easy-going personality, and 10 years of experience within the fast paced corporate and vendor environments prove I’ve never met a challenge I won’t take. I recently presented my own collection for Rox + Royalty during NYFW.

    Areas of interest: Creative direction, accessories, apparel, packaging, jewelry, costume, textiles, graphics, photo styling, mechanical art, vector renderings and technical design.

    Aesthetics: Modern, Contemporary, Casual, Juniors, and Children's

  • Education
    • Advertising & Graphic Design - Packaging design
      Columbus College of Art and Design
      2000 - 2003
      Magna Cum Laude - President's List - Winner of Victoria's Secret Packaging Design Student Competition
    • Transfered to CCAD - General Education
      Ohio State University
      1998 - 2000
  • Experience
    • Creative Director & Design Consultant
      MODERN MATERIAL
      Los Angeles, CA
      May 2013 - Present (9 years 10 months)
      Providing consulting and freelance design for clients including Rox + Royalty, Just Born, Peeps, Mike And Ike's, Hot Tamales, Bath & Body Works, All'Asta, Sunrise Beauty, Yankee Candle Co., JoAnn Fabrics, HatchBeauty, Lancer Skincare, E&J Gallo, and Pirch.
    • Founder + Designer
      Rox + Royalty
      Los Angeles, CA
      2007 - Present (16 years)
      - Original brand of clothing, costume, couture, jewelry and accessories
      - 2013 HighBall Halloween Costume Couture Winner
      - 2014 New York Fashion Week - Plitz NYFW
    • Sr. Design Coordinator
      Bath & Body Works / Limited Brands
      Reynoldsburg, OH
      Oct 2012 - May 2013 (7 months)
      - Designer for branded product lines from concept to completion.
      - Created mood boards to develop product line concepts
      - Designer for product lines including graphics and photography direction for product labels and bottle structures
      - Coordinated development process for comps and production
      - Weekly travel to NYC to present design concepts to Brand Executives
      - Brands include: Anti-Bacterial, Aromatherapy, True Blue Spa, and Liplicious.
    • Lead Accessories Designer
      ATRIUM Buying Corporation
      Johnstown, OH
      Jul 2008 - Oct 2011 (3 years 3 months)
      - Lead designer for a 10 person merchant / product development team for Specialty Retail Accessories

      - Customers Include: American Eagle, Aerie, Aeropostale, Banana Republic, Bath & Body Works, Campus Couture, Chicos, David's Bridal, Express, It'Sugar, Jared, JC Penny's, Justice, Lane Bryant, The Limited, Longaberger, Old Navy, Pac Sun, Target, Thirty-One, Toys R Us, Victoria's Secret, PINK, White House Black Market, Xeko and more

      - Designer for accessories including: handbags, totes, cosmetic bags, clutches, slippers, flip flops, sandals, umbrellas,
      water bottles, keychains, cold weather, beach, travel, beauty, bridal, plush and more

      - Designer of textile prints and graphics for accessories, packaging, and apparel

      - Accessories Technical Designer for product development specs for China

      - Strong knowledge of product construction, materials, and printing techniques

      - Highly skilled with vector artwork in Adobe Illustrator including creating swatch box repeats and specialized brush
      strokes
    • Graphic Designer
      American Signature Inc.
      Columbus, OH
      Jun 2007 - Jun 2008 (1 year)
      - Designer for Value City Furniture and American Signature Furniture
      - Designed graphics and layouts for signage, brochures, magazines, billboards, trucks, direct mail, packaging, circulars, television, and web
    • Design Coordinator
      Bath & Body Works / Limited Brands
      Reynoldsburg, OH
      Jun 2003 - Jun 2007 (4 years)
      - Designed gift set and component packaging for sub brands including: Aromatherapy, Pure Simplicity, Signature Collection, C.O. Bigelow, Tutti Dolci, and Anti-Bacterial

      - Designed seasonal accessories including: handbags, cosmetic bags, coin purses, sponges, robes, slippers and more
  • Awards

    • 2013 Highball Halloween - 1st Place Costume Couture Designer

    • Providing career guidance and mentoring to students and young professionals who are interested in following a similar career path as mine

  • Affiliations

    Alternative Fashion Mob

    http://www.alternativefashionmob.org/

  • Skills
    • Fashion Design
    • Graphic Design
    • Packaging Design
  • Elsewhere on the Web
    • k
  • On Coroflot
    @annieweihrauch, member since 2010
    • Following 13
    • Followers 15
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