Annie Weihrauch
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About
My career covers expansive design aesthetics, product categories, and techniques, which sets me a part from most designers. I have strong leadership and organizational skills. My strong work ethic, easy-going personality, and 10 years of experience within the fast paced corporate and vendor environments prove I’ve never met a challenge I won’t take. I recently presented my own collection for Rox + Royalty during NYFW.
Areas of interest: Creative direction, accessories, apparel, packaging, jewelry, costume, textiles, graphics, photo styling, mechanical art, vector renderings and technical design.
Aesthetics: Modern, Contemporary, Casual, Juniors, and Children's -
Education
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Advertising & Graphic Design - Packaging designColumbus College of Art and Design2000 - 2003Magna Cum Laude - President's List - Winner of Victoria's Secret Packaging Design Student Competition
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Transfered to CCAD - General EducationOhio State University1998 - 2000
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Experience
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Creative Director & Design ConsultantLos Angeles, CAMay 2013 - Present (9 years 10 months)Providing consulting and freelance design for clients including Rox + Royalty, Just Born, Peeps, Mike And Ike's, Hot Tamales, Bath & Body Works, All'Asta, Sunrise Beauty, Yankee Candle Co., JoAnn Fabrics, HatchBeauty, Lancer Skincare, E&J Gallo, and Pirch.
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Founder + DesignerLos Angeles, CA2007 - Present (16 years)- Original brand of clothing, costume, couture, jewelry and accessories
- 2013 HighBall Halloween Costume Couture Winner
- 2014 New York Fashion Week - Plitz NYFW -
Sr. Design CoordinatorReynoldsburg, OHOct 2012 - May 2013 (7 months)- Designer for branded product lines from concept to completion.
- Created mood boards to develop product line concepts
- Designer for product lines including graphics and photography direction for product labels and bottle structures
- Coordinated development process for comps and production
- Weekly travel to NYC to present design concepts to Brand Executives
- Brands include: Anti-Bacterial, Aromatherapy, True Blue Spa, and Liplicious. -
Lead Accessories DesignerJohnstown, OHJul 2008 - Oct 2011 (3 years 3 months)- Lead designer for a 10 person merchant / product development team for Specialty Retail Accessories
- Customers Include: American Eagle, Aerie, Aeropostale, Banana Republic, Bath & Body Works, Campus Couture, Chicos, David's Bridal, Express, It'Sugar, Jared, JC Penny's, Justice, Lane Bryant, The Limited, Longaberger, Old Navy, Pac Sun, Target, Thirty-One, Toys R Us, Victoria's Secret, PINK, White House Black Market, Xeko and more
- Designer for accessories including: handbags, totes, cosmetic bags, clutches, slippers, flip flops, sandals, umbrellas,
water bottles, keychains, cold weather, beach, travel, beauty, bridal, plush and more
- Designer of textile prints and graphics for accessories, packaging, and apparel
- Accessories Technical Designer for product development specs for China
- Strong knowledge of product construction, materials, and printing techniques
- Highly skilled with vector artwork in Adobe Illustrator including creating swatch box repeats and specialized brush
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Graphic DesignerAmerican Signature Inc.Columbus, OHJun 2007 - Jun 2008 (1 year)- Designer for Value City Furniture and American Signature Furniture
- Designed graphics and layouts for signage, brochures, magazines, billboards, trucks, direct mail, packaging, circulars, television, and web -
Design CoordinatorBath & Body Works / Limited BrandsReynoldsburg, OHJun 2003 - Jun 2007 (4 years)- Designed gift set and component packaging for sub brands including: Aromatherapy, Pure Simplicity, Signature Collection, C.O. Bigelow, Tutti Dolci, and Anti-Bacterial
- Designed seasonal accessories including: handbags, cosmetic bags, coin purses, sponges, robes, slippers and more
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Awards
• 2013 Highball Halloween - 1st Place Costume Couture Designer
• Providing career guidance and mentoring to students and young professionals who are interested in following a similar career path as mine -
Affiliations
Alternative Fashion Mob
http://www.alternativefashionmob.org/ -
Skills
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Elsewhere on the Web
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On Coroflot@annieweihrauch, member since 2010
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Following 13
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Followers 15
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