A Changing World - Corel Research Calendar 2016 - 2017
Qualitative Research extensively uses projective techniques to explore our subconscious feelings, beliefs and desires. Word Association, a popular projective technique developed by Carl Jung, facilitates in the exploration of thoughts, feelings, memories and perceptions organized around a central theme. Market research uses the technique to discover consumer attitudes and perceptions about a brand or product. A CHANGING WORLD is a representation of associative imagery linkages and memories with the 12 months.
This project was commissioned by Coral Research Services, New Delhi in 2017.