A childhood of doodling, led to a Fine Arts Degree in Painting, before NID to learn professional graphic design. The journey has been tremendous. After a few of years at a Design firm, Lopez Design, tried a magazine environment as an Art director for Tehelka's mrkt dpt. Post that I got to explore design in the corporate world as a designer for Myntra.com. Also experienced designing for the ad world as an Art Director at Webchutney, India's leading digital agency after a brief stint at a Mumbai design firm. Moved to Bangalore in 2013 and have worked in i-Vista a digital marketing firm before settling into an exciting journey of UI & UX design at Trellisys.net. I've dabbled in almost every corner of the commercial art spectrum, be it graphic design for print or web, be it environmental graphics, I've worked for a magazine and digital advertising as well. Now I would love to explore any new challenging platform where storytelling and illustrations rule & I get to be a part of it.
1. Biwi Ho Toh Aisi (Webchutney) - Winner of Mobile Campaign of the Year at WAT Awards, 2011
2. Biwi Ho Toh Aisi (Webchutney) - Winner of Media Innovation Award (Silver) at the BBC Campaign India Digital Media Awards 2011
3. Biwi Ho Toh Aisi (Webchutney) - Best Mobile Voice Advertising or Marketing Campaign, IAMAI India Digital Awards 2012
4. First Foods App (Ella's Kitchen) - This app won the App Store ‘Editor’s Choice’ and several ‘Best New App’ accolades, and saw a staggering 16,000+ downloads in week one alone.