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Illustrator - Art Director

Asha Edwin

Bangalore, India
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  • About
  • About

    A childhood of doodling, led to a Fine Arts Degree in Painting, before NID to learn professional graphic design. The journey has been tremendous. After a few of years at a Design firm, Lopez Design, tried a magazine environment as an Art director for Tehelka's mrkt dpt. Post that I got to explore design in the corporate world as a designer for Myntra.com. Also experienced designing for the ad world as an Art Director at Webchutney, India's leading digital agency after a brief stint at a Mumbai design firm. Moved to Bangalore in 2013 and have worked in i-Vista a digital marketing firm before settling into an exciting journey of UI & UX design at Trellisys.net. I've dabbled in almost every corner of the commercial art spectrum, be it graphic design for print or web, be it environmental graphics, I've worked for a magazine and digital advertising as well. Now I would love to explore any new challenging platform where storytelling and illustrations rule & I get to be a part of it.

  • Education
    • Post-grad Graphic Design
      National Institute of Design
      2002 - 2005
    • BFA Painting
      Chitra Kala Parishath - Bangalore
      1998 - 2001
  • Experience
    • Art Director
      Trellisys.net
      Bengaluru, India
      Oct 2014 - Present (8 years 4 months)
    • Art Director
      i-Vista Web Solutions Pvt. Ltd
      Bengaluru, India
      May 2014 - Sep 2014 (4 months)
    • Art director
      Webchutney
      Oct 2010 - Apr 2012 (1 year 6 months)
    • Communication Designer
      Eureka Moment Design Company
      Oct 2009 - Apr 2010 (6 months)
    • Senior Designer
      Myntra Designs Private Limited
      2008 - 2009 (1 year)
    • Art Director - Corporate
      Tehelka
      2008 - 2009 (1 year)
    • Graphic Designer
      Lopez Design Pvt Ltd
      2005 - 2007 (2 years)
  • Awards

    1. Biwi Ho Toh Aisi (Webchutney) - Winner of Mobile Campaign of the Year at WAT Awards, 2011

    2. Biwi Ho Toh Aisi (Webchutney) - Winner of Media Innovation Award (Silver) at the BBC Campaign India Digital Media Awards 2011

    3. Biwi Ho Toh Aisi (Webchutney) - Best Mobile Voice Advertising or Marketing Campaign, IAMAI India Digital Awards 2012

    4. First Foods App (Ella's Kitchen) - This app won the App Store ‘Editor’s Choice’ and several ‘Best New App’ accolades, and saw a staggering 16,000+ downloads in week one alone.

  • Industries
    • Advertising
    • Mobile Apps
    • Publishing
  • Skills
    • Art Direction
    • Environmental Graphics
    • Illustration
  • Elsewhere on the Web
    • n
  • On Coroflot
    @ashaedwin, member since 2008
      • Followers 6
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