Designed the branding identity for an annual festival called "Experience Asia" to be held at Shiro Mumbai and Bangalore as part of a pitch, which eventually won iVista(my employer at the time) the Shiro retainer account.
Conceptualised and designed an anti-obesity web-banner campaign for Fortis hospitals homepage while at i-Vista.
Conceptualised and designed an anti-obesity web-banner campaign for Fortis hospitals homepage while at i-Vista.
Conceptualised and designed an anti-obesity web-banner campaign for Fortis hospitals homepage while at i-Vista.
This is a website revamp layout designed for Tanishq as part of an account pitch while at i-Vista.
Designed the Identity for a ladies fashion clothing brand called Zingrin with stores based in New Delhi, Noida & Imphal.
Designed various web collaterals for our client IFB while at i-Vista. Just a glimpse of a few. This here is a monthly subscription based newsletter.
Designed various web collaterals for our client IFB while at i-Vista. Just a glimpse of a few.
Designed various web collaterals for our client IFB while at i-Vista. Just a glimpse of a few. These are a few Gift Card concept designs.
Anant Media Pvt Ltd logo design - Tehelka is owned by Anant Media Pvt Ltd.
Tehelka readership campaign - This campaign intended to break the stereotype that Tehelka's readership mostly comprises of serious intellectuals.
Tehelka brand ADs
Tehelka Hindi website promo campaign
Tehelka's Marketing Dept - These are some of the designs used in marketing pitches in order to gain advertisers for the magazine.
For example: on the cover page, there is a HTC handset integrated within the layout of the cover.
A few web banners designed for Rosetta books while employed at Trellisys.
Lopez Design recruitment poster - These posters were put up in leading design institutes.
Conceptualised, designed and art directed a couple of product brochures while employed at Myntra back when they were into corporate gifting besides other ventures.
Panel design for UNICEF exhibition - UNICEF celebrated 60 years in India, in December 2006. I designed the panels that showcased UNICEF's contribution towards development and child health in India spanning 60 years. (the pillar and people are only suggestive and not real)
Youreka logo design - Youreka is a sub-brand of a leading adventure and outdoor education company called "iDiscoveri". (the publication is only suggestive and was downloaded from the Youreka website. It was not designed by me).
Various media and collaterals designed for UNICEF while employed at Lopez Design, Delhi.
NID Diploma Project - Interactive Educational CD - This CD is about Graphic Design's contribution to successful social communication in various levels like 'peer to peer' education, advertising, advocacy, and the inter-personal(grassroots level), with specific examples.
Graphic Design, logo design & web design

A collection of select graphic design, identity design and website design done over the years, while employed at Tehelka, Myntra, Lopez Design, iVista and while freelancing.

Asha Edwin
illustrator - art director Bangalore, India