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Industrial Designer

Peter Azzouni

Abu Dhabi, United Arab Emirates
azzounidesign.com
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  • About
  • About

    Highly motivated visionary leader with over 8 years global experience in airline and VIP branding through strategic direction; inspiring all elements of design from conception through implementation focusing towards improving lives and experiences. I embrace the opportunity to develop big-picture ideas fulfilling business objectives while employing the means to elevate concepts through optimal delivery methods.Leading the customer brand development for VIP and Presidential aircraft; I successfully liaised between the customer, design team, engineering, production, and suppliers to complete innovative, custom aircraft for Gore Design. Within Etihad Airways, I uphold a prominent and proactive position establishing a world class brand experience from initial concept to in-service operation; leading worldwide teams to deliver bespoke experiences.

    Specialties: Design leadership of brands and experiences through Marketing, Product, Industrial, Graphic and Interior Design.

  • Education
    • Bachelors of Industrial Design Industrial Design
      Auburn University
      2004 - 2008
      2008: Design Excellence Award, Industrial Design Studio Award
  • Experience
    • Manager Guest Experience - Cabin Interiors
      Etihad Airways
      Abu Dhabi, United Arab Emirates
      Apr 2013 - Present (12 years 3 months)
      June - October 2016 / Acting - Head of Guest Experience Supervising the department to successfully champion Etihad's world class brand experience. Defining and cascading the corporate strategy utilising governance procedures to ensure all relevant regulatory, and legislative requirements are fulfilled, while achieving departmental goals. Contract negotiation, Multi-Million GBP budget management sponsor, and fiscal track- ing to ensure business objectives are met both functionally and financially. Team develop - ment ensuring achievements and objectives are met through motivation and reinforcement to maximise performance.

      Establishing a world class brand experience from initial concep-tion and development to final delivery. Leading teams to innovate while optimising cost, reducing weight, and driving for continuous improvement to ensure commercial objectives endorse corporate strategy. Accountably sponsor product evaluations, selections, and external resource allocation. Process driver for design briefs, project planning, and business cases, ensuring mutual agreement amid relevant parties through implementation. Supervise cross-functional international teams employing development milestones. Expert of consumer trends, specialising in benchmark and forecast research outlining airline innovation. Strategise concise fleet and department planning while fulfilling periodic status reports. Adherence to FAA, EASA, and GCAA regulations.

      Key Achievements:
      - Reversed surmounting comfort complaints by conducting workshops to develop improvements proving 40% increase in comfort without additional cost.

      - Discovering undesirable seat positions on legacy fleet, Introduced departmental use of 2D and 3D CAD software to concisely evaluate LOPA issues and created a standard to define future interior configurations, avoiding additional costs.

      - Accolades achieved: Crystal cabin award, World Travel Award, Ultratravel Middle East Award, and World’s leading airline, Skytrax 5 Star airline
    • President and Principal Designer
      AzzouniDesign
      Jan 2009 - Present (16 years 6 months)
      Director of product and graphic design, communicating in the form of client specified 3D models, renderings, and drawings. Conducting research for materials, manufacturers, and intellec-tual property in regards to product prototypes utilising low and high volume manufacturing. Managing projects from concept to completion.

      Key achievements:
      Commercial truck (Class 8) design in conjunction with Airflow truck and Shell PLC to optimise aerodynamics and hybrid solutions achieving 123% fuel efficiency increase. VIP aircraft interior design concepts.
    • Project Designer
      Gore Design Completions
      San Antonio, TX
      Sep 2012 - Mar 2013 (6 months)
      Design lead for Presidential VIP Aircraft managing projects in the vicinity of $100M USD. Managing initial conceptual design through final drawing packages for engineering, production, to completion of the aircraft. Liaison between the customers, international representatives, design, engineering and vendors while directing design concepts through integration.
    • Aircraft Cabin Designer
      Gore Design Completions
      San Antonio, TX
      Jun 2009 - Sep 2012 (3 years 3 months)
      Interior product designer for narrow and wide-body aircraft, supporting VIP and head of state customers create bespoke interiors.
    • Marketing / Inside Sales
      Altec
      Birmingham, AL
      May 2007 - Jun 2009 (2 years 1 month)
      Identified avenues for improvement and addressed through the formulation of new marketing material, training documents, and pricing methodological assessments.
    • Industrial Design Internship
      Husqvarna
      Augusta, GA
      Jul 2007 - Dec 2007 (5 months)
      Industrial designer coinciding with production and marketing. Explored design solutions utilising product research, concept development and presentations, anthropometric research, and ideated multi-use product concepts. Managed rapid prototyping production (3D printing), involving product model production.
    • Account Manager
      Cabinet Designs
      Auburn, AL
      Apr 2006 - Apr 2007 (1 year)
      Managed the design and layout of custom kitchens for contractors and developers. Procured all kitchen orders. Supervised warehou-se optimisation. Self-taught kitchen CAD layout programs preceding the training of colleagues. Designed company logo.
  • Awards

    Industrial Design Excellence Award (IDEA) Finalist 2008

    Atropos

    Manual Standing

    wheelchair

    Design Excellence Award 2008

    Studio Award - Spring 2008

    Dean's List - Spring 2008

    Dean's List - Spring 2006

    Technology Award 2004

    Erskine Vandergrift Robotics Award 2004

  • Affiliations

    IDSA, Tau Sigma Delta

  • Skills
    • Branding & Corporate Identity
    • Design Management
    • Industrial Design
  • Elsewhere on the Web
    • k
  • On Coroflot
    @azzoupe, member since 2007
    • Following 40
    • Followers 21
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