Director Product Innovation
Mar 2011 - Present (10 years 1 month)
leading category innovation and strategic initiatives through design, qualitative and quantitative research, engineering, intellectual property management, and project leadership for the ACCO family of consumer-facing brands including Five Star, Trapper Keeper, Mead, AT-A-GLANCE, Day Timer, Cambridge and Day Runner.
> driving business and product innovation growth internally and through outside partnerships with Strategos, Herbst Produkt, Design Think, and others. Institutionalized the Strategos methodology of platform innovation for new product development. In 2018 Five Star realized strong Back-to-School growth of 5.5% in dollars and 9.4% in units while the overall BTS category was down 2.6% in dollars and 5.3% in units.
> annual budget management of $1.7MM; departmental talent management of up to 13 staff members including six direct reports across two locations. Appointed by leadership team as process-lead during multi-site corporate change initiative – U.S. Optimization Project.
>appointed Interim Director of Early Learning for seven months (2012) assuming three additional direct reports, multiple indirect reports, outside graphic design, authors, content experts, and editorial services, and $500,000 in additional budget management.
> key product launches include new market entries into Student Locker Organization, Teacher Classroom Organization, Summer Learning Kits, Student Backpacks and brand reinventions of AT-A-GLANCE and Trapper Keeper. The AT-A-GLANCE Young Professional program has driven $2.25 million in sales and $1.5 million in incremental revenue in its first year.
Business Strategy Consultant
Nov 2009 - Mar 2011 (1 year 4 months)
ad hoc Director of Product Marketing for NuVo Technologies. Working with the senior leadership team on strategic planning of a five-year product roadmap, defining consumer segment marketing, and leading initial product design and development of a wireless smart home (IoT) system.
> facilitating C-Level strategy sessions to analyze market disruptions and frame a long-term portfolio strategy.
> delivering key product marketing intelligence, voice of the consumer (VOC), roadmap strategy, and product ideation for NuVo’s first-generation of wireless whole-home audio solutions – the P-Series, a critical prerequisite to NuVo’s merger with Legrand.
> storyboarding, style guide, user-experience, and UX design and development for NuVo’s first iPad application.
> additional clients include: Ingersoll-Rand, Grote Industries, Mertz Design, Virtuoso Creative Group, MeadWestvaco, and Crown Equipment.
Industrial Design Brand Manager | Chassis and Input Device Product Manager, Worldwide Marketing
Aug 2007 - Oct 2009 (2 years 2 months)
strategic planning and cross-functional implementation of a growing $6 billion-dollar global portfolio of consumer electronics. Collaborating cross-functionally across product line managers, regional sales, R&D and supply chain to ensure HP’s consumer desktop roadmap met worldwide and local requirements. Lifecycle management of the chassis and input device product categories including pricing, positioning, P&L, and ROI.
> development and successful worldwide testing of the 2009 consumer PC mainstream roadmap – ranked “most appealing” in worldwide market testing in all regions.
> provide regular updates to general manager and staff regarding design strategy, chassis roadmap, and product development updates.
> roadmap and P/L responsibility for HP and Compaq Consumer PC chassis, keyboards, mice, card readers, and electro-mechanical systems.