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Director | Product Innovation ACCO Brands

Peter Bartlett

Bellbrook, OH
photography.designmotion.net
Available Now
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  • About
  • About

    > Delivers award-winning Business Strategy, Product & Brand Marketing, Market Research, Product Development, and Design expertise.

    > With 20+ years of experience; Bartlett has lead multi-billion dollar world-wide product launches, partnered with young start-up companies and worked for industry leaders like Hewlett-Packard, ACCO Brands, Philips, and Crown Equipment.

    > Success in developing and commercializing strategic initiatives, growing new and existing markets through product innovation, portfolio optimization, and reducing time-to-market.

    > Proven track record in achieving outstanding financial growth by managing product line P/L, driving down product costs, increasing gross margin, managing million-dollar+ departmental budgets, and lowering NRE costs.

    > Experienced cross-functional leader in fast-paced highly-matrixed organizations; successful in building new teams, driving difficult programs and managing diverse organizations and corporate change initiatives.

    Specialties: Consumer Electronics, FMCG (Fast Moving Consumer Goods), Industrial Equipment, User-Centered Research, Consumer & Sporting Goods, Toy and Juvenile Products, Business Development, Project Management, Recruitment Strategy

  • Education
    • BS Industrial Design Industrial Design
      University of Cincinnati
      1989 - 2004
    • M.Ed. Curriculum and Instruction Curriculum and Instruction
      University of Cincinnati
      2002 - 2004
  • Experience
    • Director Product Innovation
      ACCO Brands
      Dayton, OH
      Mar 2011 - Present (15 years 4 months)
      leading category innovation and strategic initiatives through design, qualitative and quantitative research, engineering, intellectual property management, and project leadership for the ACCO family of consumer-facing brands including Five Star, Trapper Keeper, Mead, AT-A-GLANCE, Day Timer, Cambridge and Day Runner.
      > driving business and product innovation growth internally and through outside partnerships with Strategos, Herbst Produkt, Design Think, and others. Institutionalized the Strategos methodology of platform innovation for new product development. In 2018 Five Star realized strong Back-to-School growth of 5.5% in dollars and 9.4% in units while the overall BTS category was down 2.6% in dollars and 5.3% in units.
      > annual budget management of $1.7MM; departmental talent management of up to 13 staff members including six direct reports across two locations. Appointed by leadership team as process-lead during multi-site corporate change initiative – U.S. Optimization Project.
      >appointed Interim Director of Early Learning for seven months (2012) assuming three additional direct reports, multiple indirect reports, outside graphic design, authors, content experts, and editorial services, and $500,000 in additional budget management.
      > key product launches include new market entries into Student Locker Organization, Teacher Classroom Organization, Summer Learning Kits, Student Backpacks and brand reinventions of AT-A-GLANCE and Trapper Keeper. The AT-A-GLANCE Young Professional program has driven $2.25 million in sales and $1.5 million in incremental revenue in its first year.
    • Business Strategy Consultant
      designMotion LLC.
      Dayton, OH
      Nov 2009 - Mar 2011 (1 year 4 months)
      ad hoc Director of Product Marketing for NuVo Technologies. Working with the senior leadership team on strategic planning of a five-year product roadmap, defining consumer segment marketing, and leading initial product design and development of a wireless smart home (IoT) system.
      > facilitating C-Level strategy sessions to analyze market disruptions and frame a long-term portfolio strategy.
      > delivering key product marketing intelligence, voice of the consumer (VOC), roadmap strategy, and product ideation for NuVo’s first-generation of wireless whole-home audio solutions – the P-Series, a critical prerequisite to NuVo’s merger with Legrand.
      > storyboarding, style guide, user-experience, and UX design and development for NuVo’s first iPad application.
      > additional clients include: Ingersoll-Rand, Grote Industries, Mertz Design, Virtuoso Creative Group, MeadWestvaco, and Crown Equipment.
    • Industrial Design Brand Manager | Chassis and Input Device Product Manager, Worldwide Marketing
      Hewlett Packard (HP)
      Cupertino, CA
      Aug 2007 - Oct 2009 (2 years 2 months)
      strategic planning and cross-functional implementation of a growing $6 billion-dollar global portfolio of consumer electronics. Collaborating cross-functionally across product line managers, regional sales, R&D and supply chain to ensure HP’s consumer desktop roadmap met worldwide and local requirements. Lifecycle management of the chassis and input device product categories including pricing, positioning, P&L, and ROI.
      > development and successful worldwide testing of the 2009 consumer PC mainstream roadmap – ranked “most appealing” in worldwide market testing in all regions.
      > provide regular updates to general manager and staff regarding design strategy, chassis roadmap, and product development updates.
      > roadmap and P/L responsibility for HP and Compaq Consumer PC chassis, keyboards, mice, card readers, and electro-mechanical systems.
  • Awards

    multiple Good Design, RedDot, and IDEA design awards

    CePro, Excite, InAVate Magazine, Teacher’s Choice, EHX, and Electronic House industry awards

  • Affiliations

    IDSA

  • Industries
    • Commercial Equipment
    • Consumer Electronics
    • Desktop & Office products
    • Sporting Goods
    • Transportation
  • Skills
    • Creative Suite
    • Design Management
    • Design Research
    • Ethnographic Research
    • Product Design
    • Sketchbook Pro
    • SolidWorks
  • Elsewhere on the Web
    • k
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  • On Coroflot
    @bartlepm, member since 2007
      • Followers 5
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